🎛️ How to create feedback emails that work

Plus, Can a programmatic approach improve B2B lead gen? [View in browser]() | [Share]() Feb 06, 2024 [Martech: Martech is Marketing]() The customer feedback conundrum: Everyone wants to get it, no one wants to give it. When was the last time you responded to an email asking for feedback from a business? Never, maybe? This is pretty true for nearly everyone. [Kath Pay has some suggestions]() and examples that will help you get a much better response rate. It’s Black History Month and there are a lot of marketing efforts celebrating it and bringing attention to Black creators. This is a very good thing when it is done right. However, it is very easy to do it wrong. Today we have a post detailing [the big problems in one very small image]() and what can be done about them. Constantine von HoffmanManaging Editor [AtData-MT-Newsletter-Ad-2024-02]() Email marketing [Why it’s time to rethink your feedback emails and how to do it right]() [Why-its-time-to-rethink-your-feedback-emails-and-how-to-do-it-right]() Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Diversity and inclusion in marketing [Black History Month: The mistakes waiting to be made]() [Shutterstock_2396530887]() Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield. B2B marketing [Can a programmatic approach bring efficiency, savings to B2B lead gen?]() [paidmedia-leadgen]() B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done. Marketing artificial intelligence (AI) [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. MarTech buyer's guides [New for 2024! Guide to identity resolution platforms]() [IDR-MIR-2024-cover]() As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages, creating more profitable customer journeys. [Learn more.]() Marketing technology [Marketo’s January 2024 updates include on-demand webinars, email bot filters and more]() [Marketos-August-releases-A-managers-guide]() Get an overview of the latest Marketo updates and understand their impact on your business. [Adobe-300x250_2.5.2024image]() Digital advertising [Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation]() [google-amazon3-1920]() Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns. Email marketing [What you need to know about Google and Yahoo’s new inbox privacy protections]() [email-inbox-1920x1080-1]() It’s easy to get caught up in all the noise about what Google and Yahoo’s February 2024 changes mean. Get up-to-speed and ensure your emails make it to the inbox. Diversity and inclusion in marketing [By the numbers: Diversity and inclusion are good business]() [diverse-team-150x100]() Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Live and on-demand [Join thousands of marketers at MarTech for free]() [The-CMOs-practical-guide-to-personalization]() Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20. [Preview the agenda]() From Search Engine Land - [Google will face a new U.S. antitrust jury trial in September]() - [Amazon strikes landmark deal in response to Google’s third-party cookie deprecation]() - [Google ‘cannot proceed with third-party cookie deprecation’]() - [SEO KPIs: Embracing user-centric metrics]() - [Yandex search engine sold in $5.2 billion deal]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()