🎛️ Google and Yahoo begin enforcing new bulk sender requirements

Plus, the secret weapon email marketers should use this year [View in browser]() | [Share]() Feb 02, 2024 [Martech: Martech is Marketing]() It’s official. Google and Yahoo are starting to enforce new requirements for bulk email senders. We’ve been keeping an eye on this and have [all you need to know about the changes right here](). You might find this helpful, especially if you’re at one of the B2B or B2C organizations that regularly exceed the limits for spam reporting. In light of these limitations, there are still ways email marketers can brighten up their customers’ inboxes. One little-known feature in Google, for instance, allows you to add interactive elements in emails. Read more [about how to use Google Annotations here](). And for advanced email marketers, there are more ways to add to your toolbox. Experts Kath Pay and Ryan Phelan are hosting a live two-day master class online, on February 28 and 29. [You can go here to learn more and register](). Chris WoodEditor [smxmc_300x250_email_duo_postEB]() Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() A new study suggests B2B organizations will struggle with the threshold set for reported spam rates. Email marketing [Google annotations: The secret weapon email marketers should use in 2024]() [Google-annotations-The-secret-weapon-email-marketers-should-use-in-2024]() This little-known feature lets you add interactive elements to emails. Learn how your brand can benefit in 2024. Social media marketing [Top 5 strategic trends for social media marketing in 2024]() [Top-5-strategic-trends-for-social-media-marketing-in-2024]() From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024. MarTech webinar [Achieving Compliance Excellence: Your Path to Marketing Success]() [live-webinar-woman-watching-multiple-people-blue-banner]() In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT, and CTV. Marketing artificial intelligence (AI) [AI-powered martech releases and news: Feb. 1]() [robot-news]() This week also has the three most important things marketers need to know about AI, according to MarTechBot. [mtbot_300x250_alt_b2]() Data [IAB launches new privacy compliance tool]() [digital-advertising]() The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. B2B marketing [Sendoso acquires Alyce, as gifting, direct mail platforms consolidate]() [alyce-sndoso-lockup]() Remote work presented challenges for direct mail. Can AI make a difference? Live and on-demand [Join thousands of marketers at MarTech for free]() [The-CMOs-practical-guide-to-personalization]() Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20. [Preview the agenda]() From Search Engine Land - [Meta’s ad revenue jump 24% in Q4, exceeding expectations]() - [Prioritize compliance for marketing success]() - [Google Search officially retires cache link]() - [Google Ads introduces new simpler way to create Solutions script templates]() - [Meta enhances non-click video ad conversions insights]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()