🎛️ Why you should add predictive modeling to your marketing mix

Plus, generative AI use explodes for RevOps [View in browser]() | [Share]() Feb 01, 2024 [Martech: Martech is Marketing]() It’s understandable that people want to look into the future: Who wouldn’t want to get an early peek at the winning lottery number, what the stock markets will do, where you left your car keys? That’s not happening. However, in marketing, you can do something close to it. Predictive modeling lets you predict the optimal placement for ads, improve audience segmentation and more. It is a very complex process, which can intimidate some people. That’s why Jessica Hawthorne-Castro is here to explain [how to use it to improve your marketing results](). Now if it could find my keys. Constantine von HoffmanManaging Editor [smxmc_300x250_email_duo_postEB]() Data [Why you should add predictive modeling to your marketing mix]() [Why-you-should-add-predictive-modeling-to-your-marketing-mix]() Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. Marketing technology [Martech activity slows in 2023 with less funding, launches]() [Martech-activity-slows-in-2023-with-less-funding-launches]() Martech funding, product launches and M&A sink in 2023 per CabinetM's latest report. Marketing management [The secrets of effective leadership]() [leadership]() Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry. Email marketing [What you need to know about Google and Yahoo’s new inbox privacy protections]() [email-inbox-1920x1080-1]() It’s easy to get caught up in all the noise about what Google and Yahoo’s February 2024 changes mean. Get up-to-speed and ensure your emails make it to the inbox. Marketing artificial intelligence (AI) [Generative AI use explodes for RevOps]() [automation-finger-ss-1920]() Generative AI is just one part of a growing trend towards the automation of business processes. [mtbot_300x250_alt_b2]() Marketing automation buyer’s guide [Does your organization need a marketing automation platform?]() [MAP-MIR-cover]() The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. Marketing analytics [The power of predictive analytics: Is the future now?]() [The-power-of-predictive-analytics-Is-the-future-now]() Learn how to leverage GA4's predictive metrics to forecast customer behavior and inform your marketing campaigns. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. [Preview the agenda]() From Search Engine Land - [Google showing TikTok videos in featured snippets, SGE]() - [Google Core Web Vitals to add Interaction to Next Paint on March 12]() - [Google investigating widespread issue impacting Ad Manager]() - [Google boss addresses concerns of AI replacing advertising staff post layoffs]() - [Humans prefer AI-generated copy, survey finds]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()