🎛️ What you need to know about email marketing in 2024

Plus, why consumer closeness matters in an AI-driven world [View in browser]() | [Share]() Jan 30, 2024 [Martech: Martech is Marketing]() Our goal at MarTech is to provide digital marketers with resources for doing their jobs better and more easily. When it comes to email marketing, we have two of the best resources in the business: Kath Pay and Ryan Phelan. They have shared their knowledge both through their writings and their contributions to The MarTech Conference. Now, you have the opportunity to learn directly from them. They are running a live, two-day master class on email marketing on Feb. 28th and 29th. The class is loaded with implementable strategies and tactics based on Kath and Ryan’s experiences working with the largest companies in the world. [Go here to register and learn more](). Constantine von HoffmanManaging Editor [smxmc_300x250_email_duo_postEB]() Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() A new study suggests B2B organizations will struggle with the threshold set for reported spam rates. Marketing artificial intelligence (AI) [Using genAI for growing a startup: Best of the MarTechBot]() [MT-chatbot-OG]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup. B2B marketing [Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen]() [How-the-concept-of-B2B-lead-gen-has-changed]() Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() Customer data platform (CDP) [The CDP space saw sluggish growth in H2 2023]() [The-CDP-connector-myth]() Employment and funding were up marginally and start-ups continue to enter the space. [mtbot_300x250_alt_b2]() Marketing artificial intelligence (AI) [Still human: Why consumer closeness matters in an AI-driven world]() [Still-human-Why-consumer-closeness-matters-in-an-AI-driven-world]() As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. MarTech buyer's guides [New for 2024! Guide to marketing automation platforms]() [marketing-auto-2024-cover]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. B2B marketing [From capturing leads to generating demand: Breaking down B2B marketing’s pivot]() [From-capturing-leads-to-generating-demand-Breaking-down-B2B-marketings-pivot]() It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. [Preview the agenda]() From Search Engine Land - [Google search CPCs up 19%, pushing ad spend up 17%]() - [No, Google has NOT announced SGE isn’t going to happen]() - [Search universe analysis: A deep dive]() - [What is on-page optimization?]() - [Some advertisers are unable to access Google Ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()