🎛️ Using visualization to drive actionable insights

Plus, ThriftBooks’ best-selling ecommerce strategies [View in browser]() | [Share]() Jan 24, 2024 [Martech: Martech is Marketing]() Storytelling is an important part of data analytics. And with data, a picture is worth a thousand insights. Today contributor Alan K’necht shows how marketers can use visualization tools like Looker Studio and Tableau [to paint a picture with actionable data insights.]() And the more that data is integrated, the better a business can create relevant experiences for customers. This is especially important for ecommerce businesses where digital experience is everything. Also today, [we look at popular new and used books seller ThriftBooks]() and how it uses data signals from all over to create a successful experience. Chris WoodEditor [AtData-300x250-atdata-martech-newsletter-2024-01]() Data [Data visualization: How to transform analytics data into actionable insights]() [Data-visualization-Extracting-golden-insights-from-digital-marketing-data]() Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Ecommerce [How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales]() [ThriftBooks-books-in-bag]() The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Marketing technology [Martech set to exceed $215 billion by 2027]() [Communicating-martechs-value-in-a-slowing-economy]() The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. MarTech webinar [First-party data integration with AI]() [woman-laptop-live-webinar-orange]() Learn how leveraging your data with AI will be crucial for staying ahead in the new privacy-focused era. Email marketing [New rules for bulk email senders from Google, Yahoo: What you need to know]() [bulk-email-2]() A new study suggests B2B organizations will struggle with the threshold set for reported spam rates. [Adobe-300x250state-work-report-1]() Data [Breaking down data silos: A practical guide to integrated marketing data]() [silo1v2]() Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. MarTech intelligence reports [Guide to marketing attribution and performance management platforms]() [Marketing-Attribution-and-Perforamance-Management-featured-image]() One of marketing’s greatest challenges is proving its value to the business. These platforms are tailor-made to prove how tactics and media channels contribute to the bottom line. Email marketing [Email marketing 101: The five basics]() [email-open-subject-line-email-marketing-SS]() Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Live email marketing training [Elevate your email marketing campaigns]() [Top-5-SEO-data-pitfalls-to-avoid-for-accurate-analysis-and-reporting]() Make 2024 the year you execute exceptional email marketing campaigns that captivate readers and drive conversions. Join Ryan Phelan and Kath Pay for a brand-new Master Class, online February 28-29. Best rates expire this Saturday, Jan. 27. Book now and save! [Secure your spot]() From Search Engine Land - [Google advertisers are confused between support and sales – we asked for clarification]() - [Google conversational experience rolls out to all UK and US advertisers]() - [Google issuing suspension threats for non-compliant GDPR consent banners]() - [Content not ranking? 5 questions to ask ASAP]() - [How to make PPC work for SMBs]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()