🎛️ What you gain when agencies and RevOps collaborate

Plus, introducing our new, improved MarTechBot! [View in browser]() | [Share]() Jan 23, 2024 [Martech: Martech is Marketing]() As you’ve undoubtedly noticed, we’ve written a lot about AI and marketing. However, writing isn’t the only thing we’ve done with AI and marketing. Today we’re introducing our [improved, upgraded MarTechBot]()! We’ve added 10+ custom personas, an image generator and enhanced prompts, to a bot trained on our archives to have an unmatched knowledge of marketing today. We’re not only improving our AI, we want to help you improve yours as well. An AI is only as good as the data it uses, but what do you do when there’s too little or no data on a particular demographic group? [The solution can be found here](). Constantine von HoffmanManaging Editor [AtData-300x250-atdata-martech-newsletter-2024-01]() Customer relationship management (CRM) [Real-time vs. batch-based CRM data processing: Key considerations]() [Real-time-vs.-batch-based-CRM-data-What-you-need-to-know]() Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. Marketing operations (MOps) [Why agencies need to work closely with client RevOps teams]() [Why-agencies-need-to-work-closely-with-client-RevOps-teams]() Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Marketing technology [HubSpot’s December 2023 Releases: The Manager’s Guide]() [HubSpots-July-releases-The-managers-guide]() December HubSpot updates included more personalization, better reporting and more AI to make your life easier. MarTech webinar [Power up your marketing with GA4 and Salesforce Marketing Cloud]() [webinar-today]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . MarTechBot [MarTechBot update: Personas, image generation and new prompts]() [MT-chatbot-OG]() We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts. [Adobe-300x250state-work-report-1]() Marketing artificial intelligence (AI) [How to fight bias in your AI models]() [AI-ChatGPT-data-bias]() How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities? MarTech webinar [AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024]() [live-webinar-woman-laptop-red-text]() Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Customer relationship management (CRM) [5 ways CRMs are leveraging AI to automate marketing today]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Free online event for marketers [Cutting-edge martech solutions are a click away]() [The-5-pillars-of-AI-operations-in-marketing]() Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. [Preview the agenda]() From Search Engine Land - [Google confirms a search ranking bug where sites disappear from search results over the weekend]() - [Google tests new Nearby Events and Deals feature in SERPS for local businesses]() - [Become a search marketing expert: Attend an SMX Master Class!]() - [Meta steps up data privacy measures in Europe amid targeted ad concerns]() - [The great SEO heist: The untold story]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()