🎛️ Email automation tools for the savvy marketer

Plus, key considerations for CRM data processing [View in browser]() | [Share]() Jan 22, 2024 [Martech: Martech is Marketing]() As I write this, it’s snowing here in New York. What I’d really like to see is a snowstorm of responses to our [Salary and Career Survey]() before we close it. On top of that, let’s have a positive blizzard of registrations for [The MarTech Conference]() coming up in March (it’s free!). Meantime, dive into exemplary actionable advice below on CRM data processing, email marketing automation and email strategy in general. That’s the kind of content we love to bring you. Oh, and news too. Kim DavisEditor at large [AtData-300x250-atdata-martech-newsletter-2024-01]() Customer relationship management (CRM) [Real-time vs. batch-based CRM data processing: Key considerations]() [Real-time-vs.-batch-based-CRM-data-What-you-need-to-know]() Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. Email marketing [Email automation tools for the savvy marketer]() [email-automation]() Discover the email automation features you need and how AI will change them going forward. Marketing privacy [Google issues urgent steps for advertisers running campaigns in the EU]() [eu-privacy]() Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Search Engine Land webinar [Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation]() [tomorrow-calendar]() Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. AI writing tools [Why can’t AI content generators just follow the rules?]() [generative-ai-concept-robot-creating-content]() Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources. [Adobe-300x250state-work-report]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. MarTech webinar [Power up your marketing with GA4 and Salesforce Marketing Cloud]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Email marketing [Email marketing strategy: A marketer’s guide]() [3-email-marketing-shifts-to-make-in-2023]() An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Live and on-demand [Join thousands of marketers at MarTech for free]() [The-CMOs-practical-guide-to-personalization]() Explore solutions to some of the most critical marketing challenges — including the death of third-party cookies, the rise of generative AI, and exponentially increasing customer expectations — all for free at MarTech, online March 19-20. [Preview the agenda]() From Search Engine Land - [LinkedIn launches sponsored articles]() - [Google rolls out new Performance Max guide and updates several others]() - [404 pages: Best practices and examples from 50+ brands]() - [The latest jobs in search marketing]() - [PPC outlook: How advertisers can stay ahead in 2024]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()