🎛️ Salesforce announces new tools for retailers

Plus, in-store technology for retail media networks [View in browser]() | [Share]() Jan 17, 2024 [Martech: Martech is Marketing]() Customer experience continues to evolve, and a lot of this happens at retailers. That’s why we’re keeping an eye on this week’s National Retail Federation (NRF) conference in New York and two big announcements timed with the show. Salesforce [announced new tools for retailers and merchandisers]() leaning on its generative AI technology. The IAB [released a new report]() on in-store technology that expands retail media networks’ engagement with shoppers when they visit a physical location. Also, if you have a minute or two, please consider taking [our Salary and Career Survey](). We look forward to sharing the results in our forthcoming annual report. Chris WoodEditor [Salesforcd-B2B-Marketing-Playbook-Display-Ad-300x250-1]() Ecommerce [Salesforce announces new tools for retail marketers]() [Salesforce-Tower]() Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Digital advertising [How in-store technology will bolster retail media networks]() [retail]() A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns. Marketing artificial intelligence (AI) [Can tech companies protect elections from AI-powered manipulation?]() [vote]() The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world. Performance marketing [BidsCube teams up with Pixalate to combat ad fraud]() [Bidscube-v2]() The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. B2B marketing [How to harness storytelling’s impact in B2B marketing]() [How-to-harness-storytellings-impact-in-B2B-marketing]() Learn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories. [mtc24_300x250_c]() Digital advertising [Marketers fume as Google Ads’ customer service hits ‘all-time low’]() [woman-surprise-shock-frustration-laptop-ss-1920]() Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell. MarTech webinar [Power up your marketing with GA4 and Salesforce Marketing Cloud]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Retail media networks [2024 Predictions: Retail media networks]() [mt_predictions_2024]() Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Free online event for marketers [Easily explore cutting-edge martech]() [The-5-pillars-of-AI-operations-in-marketing]() Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office. [Grab your free pass]() From Search Engine Land - [Best of SearchBot: Create a social post for a vehicle recovery company]() - [Take your career to the next level: Become a search marketing master in 2024]() - [YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users]() - [Want to set your 2024 SEO priorities? Run these GA4 reports]() - [Growth marketing 2024 playbook: Focus on customer lifetime value]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()