🎛️ Where is B2B marketing headed in 2024

Also, Google unveils AI-powered tools for retailers [View in browser]() | [Share]() Jan 16, 2024 [Martech: Martech is Marketing]() Efficiency is a great thing. Who doesn’t like executing faster and using fewer resources? However, efficiency isn’t everything. Mark Ogne says this year [B2B marketers need to focus on efficacy](). The time is now for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. And he tells you how to do that. Also, don’t forget [that registration is now open]() for The MarTech Conference, which will be held online March 19 and 20. It’s free to attend and will include a keynote presentation by Talisha Padgett, general manager of martech platforms and AI at Microsoft. The full agenda comes out next month. Constantine von HoffmanManaging Editor [Salesforcd-B2B-Marketing-Playbook-Display-Ad-300x250-1]() B2B marketing [From efficiency to efficacy: 2024’s B2B marketing revolution]() [13curseyoukhan_revolutionaries_in_suits_and_dresses_marching_up_cropped2]() 2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. Marketing artificial intelligence (AI) [Marcus Graichen: Looking forward with AI]() [lk_fwd_ai_1920x1080_a-1]() Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so. Marketing artificial intelligence (AI) [Google unveils new set of AI-powered tools for retailers]() [Google-office]() The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search. Customer experience [Elevate customer loyalty through tailored experience]() [Comarch-01092004-new]() Customized experience can lead to heightened satisfaction and loyalty. MarTech webinar [Power up your marketing with GA4 and Salesforce Marketing Cloud]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [mtc24_300x250_c]() Marketing management [The only two things that matter in marketing]() [The-only-two-things-that-matter-in-marketing]() If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why. Email marketing [Are you ready for 2024's email deliverability changes?]() [email-inbox-1920x1080-1]() Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes. Performance marketing [How to find innovative ideas to fuel your marketing decisions]() [How-to-find-innovative-ideas-to-fuel-your-marketing-decisions]() Your marketing team is full of innovative ideas that could help the business grow. Here's how to uncover them. Free online event [Discover cutting-edge solutions without leaving your desk]() [The-CMOs-practical-guide-to-personalization]() Join thousands of marketers online, March 19-20, at The MarTech Conference! Together, you’ll discover solutions and strategies that can help you drive awareness, loyalty, conversions, and revenue. [Grab your free pass]() From Search Engine Land - [Lawsuit: Meta placed ads next to content sexualizing minors]() - [The latest jobs in search marketing]() - [YouTube rolls out new Shorts editing tools]() - [Google Ads support is at an ‘all-time low’ – we asked Google why]() - [Google Business Profile performance insights: What you need to know]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()