🎛️ MarTech registration is now open

Plus, driving growth with data in the purchase stage [View in browser]() | [Share]() Jan 12, 2024 [Martech: Martech is Marketing]() Get ready to MarTech! We at MarTech are very pleased to announce [that registration is now open]() for The MarTech Conference, which will be held online March 19 and 20. The two-day virtual event is free to attend and will include an exclusive keynote presentation by Talisha Padgett, general manager of martech platforms and AI at Microsoft. The full agenda comes out next month. Also today, contributor Greg Kihlstrom outlines [how marketers can use data]() to grow customer lifetime value and other metrics in the purchase stage. Chris WoodEditor [Adobe-1-08-24-300x250-1]() Data [Driving growth through data: Optimizing the purchase stage]() [Purchase-The-power-of-customer-data-across-the-journey]() Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Project and workflow management [Microsoft unveils new workflow and analysis tools for Customer Insights]() [Microsoft-2]() The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Email marketing [2024 Predictions: Email captures marketers’ attention]() [mt_predictions_2024]() Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. Customer experience [Elevate customer loyalty through tailored experience]() [Comarch-01092004-new]() Customized experience can lead to heightened satisfaction and loyalty. MarTech webinar [AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024]() [live-webinar-woman-laptop-red-text]() Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. B2B marketing [Informa Tech/TechTarget merger would create a B2B data giant]() [tt-informa]() The goal of the deal announced Wednesday appears to be a single entity that can provide first-party data at scale. [mtc24_300x250_d]() Marketing artificial intelligence (AI) [AI-powered martech releases and news: Jan. 11]() [robot-news]() In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show. Performance marketing [How to grow your business with CTV]() [TV-advertising-6-key-trends-to-watch-in-2024]() Gone are the days when TV advertising was just for the Coca-Colas of the world. With Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their favorite shows. Optimization and personalization [How AI can help create bespoke customer experiences]() [personalization-network-segmentation-targeting-customer-ss-1920_dnuyaf]() Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping. Free online event [Discover cutting-edge solutions without leaving your desk]() [The-CMOs-practical-guide-to-personalization]() Join thousands of marketers online, March 19-20, at The MarTech Conference! Together, you’ll discover solutions and strategies that can help you drive awareness, loyalty, conversions, and revenue. [Grab your free pass]() From Search Engine Land - [Power up your marketing programs with Google Analytics 4]() - [TikTok reports non-skippable video ads may harm engagement]() - [GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks]() - [The list of features being removed from Google Assistant]() - [How to leverage Google’s ‘About this result’ for SEO insights]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()