🎛️ 4 steps to turn a prospect into a loyal customer

Plus, retail media network predictions for 2024 [View in browser]() | [Share]() Jan 08, 2024 [Martech: Martech is Marketing]() Is martech about to get easier to use? As Scott Brinker [wrote recently](), “generative AI is the first major innovation in the history of marketing technology with the power to fundamentally reduce UX complexity.” His thesis can be simply stated. While the functionality of solutions within the martech stack is set to grow increasingly complex, a genAI layer at the user level should mean that the operation of those solutions can be directed with easy, natural language prompts. Or, as Dharmesh Shah put it, introducing ChatSpot for HubSpot, it’s a matter of describe and done. I would concur with Scott’s statement above, except that I would replace “power” with “potential.” The potential is unquestionably there. But anyone who has tried to get genAI to perform relatively simple tasks will see pitfalls in attributing to it the power to consistently and reliably perform complex tasks. Maybe that’s just around the corner; we’ll see. Speaking of Scott, we are again partnering with him to bring you the latest MarTech Salary and Careers Survey. I hope you’ll take [a few minutes to complete it](). Kim Davis,Editor at large [Adobe-1-08-24-300x250-1]() Digital asset management (DAM) [The opportunities for AI in digital asset management]() [The-power-and-opportunity-of-AI-for-digital-asset-management]() Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. B2B marketing [4 steps to turn a prospect into a loyal customer]() [How-marketing-can-help-sales-overcome-customer-indecision-and-accelerate-revenue]() Communication needs to be built on how the customer sees it, not whether it's coming from sales or marketing. Retail media networks [2024 Predictions: Retail media networks]() [mt_predictions_2024]() Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Customer experience [Elevate customer loyalty in the hospitality sector through tailored experiences]() [Comarch-Promocja-raportu-Loyality-People-3-1920x1080-1]() Customized experience can lead to heightened satisfaction and loyalty. MarTech webinar [AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024]() [live-webinar-woman-laptop-red-text]() Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. [2023_car_sal_survey_300x250_b]() Retail media networks [Why we care about retail media networks]() [CoolerScreens15065RT-FullDoorAds-e1659539629275]() One-quarter of retailers are generating more than $100 million in revenue from their media networks. MarTech webinar [GA4 + Salesforce = next level customer engagement]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Digital asset management (DAM) [The 5 best practices of digital asset management]() [Shutterstock_321185147]() A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Your voice matters [Sights set on a new salary in 2024?]() [2023-car-sal-survey-v1]() Contribute your insights to the MarTech Salary and Career survey. Together, we can better understand how our industry is evolving and empower each other to seek the right kind of compensation. [Take the survey]() From Search Engine Land - [94% of Google SGE links are different from organic search results, study finds]() - [TikTok ‘planning to rival Amazon with major U.S. expansion’]() - [Google Ads updates gambling and games policy]() - [GroupM teams up with YouTube, Disney and NBCU to transform streaming ads]() - [Google has started phasing out third-party cookies]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()