🎛️ Getting up to speed on digital experience metrics

Plus, MarTech's ecommerce experts to follow [View in browser]() | [Share]() Jan 05, 2024 [Martech: Martech is Marketing]() Speed isn’t everything. No one likes a delay, especially online. The longer a site or an image on a site takes to load the more likely it is the visitor will leave. The reasonable result of this is that speed-to-load has become the primary metric for digital experiences. No one is saying speed isn’t important, but it’s important to remember there’s a lot more involved with customer experience. Today Steve Petersen explains why [it’s essential to take a more holistic approach]() when evaluating your website. He says you need to be aware of both customer and stakeholder expectations and gives examples of when slower is OK. Constantine von HoffmanManaging Editor [2023_car_sal_survey_300x250_b]() Customer experience [Optimizing digital experiences: Don’t focus on just one metric]() [Optimizing-digital-experiences-Dont-blindly-focus-on-one-metric]() A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Ecommerce [MarTech’s ecommerce experts to follow]() [orange-option]() Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best. Ecommerce [$221 billion adds up to a record online holiday season]() [How-to-capitalize-on-holiday-traffic-with-browse-abandonment-emails]() The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022. Performance marketing [Could happy advertisers be the key to connected TV success?]() [MNTN_TDM-12-6-23]() As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. MarTech webinar [GA4 + Salesforce = next level customer engagement]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Identity resolution [TransUnion unveils enhanced identity graph for marketers]() [transunion-1]() TransUnion's new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. [mir_map_300x250]() Marketing privacy [Google has started phasing out third-party cookies]() [3pcookies]() A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. MarTech webinar [Masterclass: Data storytelling]() [live-webinar-multiple-people-orange-banner]() Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. Content marketing [9 ways to improve your content’s UX beyond great writing]() [9-ways-to-improve-your-contents-UX-beyond-great-writing]() Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages. Your voice matters [New year, new salary?]() [2023-car-sal-survey-v1]() How are marketing technology and operations careers changing? Help us — and your community — better understand the evolving responsibilities and compensation for marketers like you: Take the MarTech Salary and Career survey now. [Take the survey]() From Search Engine Land - [Google Ads updates gambling and games policy]() - [GroupM teams up with YouTube, Disney and NBCU to transform streaming ads]() - [Google has started phasing out third-party cookies]() - [Building a winning Facebook and Instagram strategy for 2024]() - [10 internal linking best practices for accessibility]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()