🎛️ 6 things you need to start the new year right.

Plus, how marketers can mitigate bias in generative AI [View in browser]() | [Share]() Jan 02, 2024 [Martech: Martech is Marketing]() Welcome to 2024. While you were (hopefully) enjoying some very well-earned rest last week, our subject matter experts were hard at work. So, today we have six fresh new articles to help you get the new year started right. Half are about AI (no surprise). Justin Sharaf on how to tell if [AI truly is the answer to your problem](); Milt Hwang on [why AI means you don’t need to learn]()to code; and, Andrew Frank on [how to mitigate genAI’s bias problems](). AI isn’t everything, of course. That’s why there’s also Ali Schwanke on why [MOps needs to learn the language of the C-suite](); Ruth Stevens on the [the latest in channel partner marketing](); and Sam Burr on five things you need to know when [reviewing the martech stack](). Constantine von HoffmanManaging Editor [2023_car_sal_survey_300x250_b]() Marketing artificial intelligence (AI) [3 steps to determine if AI is the answer to your problem]() [ai-cant-do-everything]() Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need. Marketing artificial intelligence (AI) [How AI’s ‘describe and done’ can revolutionize your work]() [img-F0oRR0X1TrSV4eVBFZtem69K]() See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Marketing operations (MOps) [How marketing ops can learn to speak C-suite]() [communication-failure]() The language barrier between marketing operations and top executives is a problem for both sides. Here's what you need to do. MarTech webinar [Power up your marketing with GA4 and Salesforce Marketing Cloud]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Marketing technology [5 ‘must-dos’ when reviewing your martech stack]() [A-practical-guide-to-building-a-marketing-tech-stack]() In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending. [mir_map_300x250]() AI writing tools [How marketers can mitigate bias in generative AI]() [AI-ethics]() Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks? MarTech webinar [Masterclass: Data storytelling]() [live-webinar-multiple-people-orange-banner]() Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. Sales enablement [What’s new and what’s working, in B2B channel partner marketing]() [relationship-partners-ss-1920]() The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now! [Take the survey]() From Search Engine Land - [Top 10 PPC expert columns of 2023 on Search Engine Land]() - [Top 10 SEO expert columns of 2023 on Search Engine Land]() - [PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more]() - [SEO year in review 2023: The year of generative AI]() - [Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()