🎛️ Leveraging AI for customer relationship management

Plus, breaking down data silos in marketing [View in browser]() | [Share]() Dec 19, 2023 [Martech: Martech is Marketing]() How can you give customers the attention they deserve? When processes are automated, there’s a danger that some customers will feel like you’re leaving them hanging. For instance, they prefer speaking with a live agent instead of hearing a menu of options. The key for marketers and service teams is having the resources to manage and anticipate customer issues. Today, contributor Gene Marks outlines a number of ways [AI is being used for CRM](), adding efficiency while still signaling to customers that you’re listening to their needs. Also today, part two of Theresa Kushner’s two-part guide [on breaking down data silos in marketing](). Chris Wood,Editor [2023_car_sal_survey_300x250_b]() Customer relationship management (CRM) [5 ways CRMs are leveraging AI to automate marketing today]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Customer data platform (CDP) [Breaking down data silos: Overcoming obstacles and planning for the future]() [blown-up-silos2]() Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles. Marketing technology [Adobe and Figma abandon acquisition plan]() [adobe-1920-x-1080_v3bvjo-1-600x338-1-550x310]() Breaking news: the $20 billion acquisition is terminated because of regulatory roadblocks. Marketing artificial intelligence (AI) [Getting help with customer experience transformation: Best of the MarTechBot]() [best-of-the-martechbot-v1]() See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTech webinar [Masterclass: Data storytelling]() [live-webinar-multiple-people-orange-banner]() Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. Customer relationship management (CRM) [What is customer relationship management (CRM) and how does it support marketing?]() [CRM-1920]() A marketers' guide to CRM and its relationship-building capabilities. [mir_map_300x250]() Data [How Chime is activating data to communicate with customers]() [Chime-platform]() The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. Performance marketing [How to grown your business with CTV]() [TV-advertising-6-key-trends-to-watch-in-2024]() Gone are the days when TV advertising was just for the Coca Colas of the world. With Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their favorite shows. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now! [Take the survey]() From Search Engine Land - [4 pillars of an effective SEO strategy]() - [Top 5 social media platforms you should focus on]() - [Google local search ranking algorithm strengthens ‘openness’ signal]() - [Marketing giant ‘admits it listens to your conversations to sell targeted ads’]() - [YouTube launches free subscription offer to boost channel growth]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()