Prepare for 2024 With Valuable Industry Insights From MNTN Research

This week's MarTech FYI is brought to you by: MNTN 2024 is almost here, and we know that for marketing professionals, the heat is on to produce meaningful performance through the end of Q4 — while still preparing to hit the ground running in the new year. Researching and finding reputable sources to guide your 2024 marketing strategies can be tough (not to mention time consuming), so we’ve done it for you. [MNTN Research]() was created as a one-stop shop to provide marketers like you in-depth analysis of the streaming television, video, and media landscape. This time of year, the winter holidays typically get all the attention. But did you know that December 1 through January 31 — aka “Resolution Season” — can be a key period for non-holiday-focused spending? To further understand consumer behaviors and advertiser trends during this time period, we did a deep dive on “Resolution Season.” Here are some stats that stood out: - Retail sales increased 3% month-over-month in January 2023 - 82% of people will make “non-gift” purchases in the last months of 2023 - 95% of consumers who celebrate will make a New Year’s Eve-related purchase Learn more about how to get the most of “Resolution Season” [here](). Aside from equipping you with valuable industry insights, MNTN Research wants to ensure you never miss a campaign planning milestone. With our new [seasonal alerts](), you can receive data-driven notifications that will help keep your campaigns on schedule. Kickoff 2024 with a bang — get stats like the ones above, and more, straight to your inbox. [SIGN UP NOW]() [MNTN_Logo_Colored_Horizontal@3x.png] [View in a browser]() [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2023 Third Door Media. All rights reserved.