🎛️ What to get the marketer who's impossible to shop for

Plus, AR-powered gift cards for the holidays and beyond [View in browser]() | [Share]() Dec 08, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, what do you get for the marketer who has everything? Have you finished your holiday shopping yet? Have you even started it? (Writer whistles nervously.) Well, we’re here to help with part of it. Shama Hyder’s got [a list of gifts marketers actually want]() — and you better believe she’s checked it twice. There’s something for everyone, including the workaholic, the WFH-er and even the trade show junkie. On an unrelated note, some of you may have had trouble with the Salary and Career survey link in yesterday’s newsletter, [here it is again](). Also, if you haven’t had a chance to do so, please take the survey — it’s brief and painless and would help us a lot. Constantine von Hoffman,Managing Editor [Adobe-12-4-23-300x250-1]() Marketing management [From tech tools to personalized presents: Holiday gifts marketers actually want]() [From-tech-tools-to-personalized-presents-Holiday-gifts-marketers-actually-want]() This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Data [The power of customer data across the journey: Acquisition]() [The-power-of-customer-data-across-the-journey-Acquisition-]() Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Virtual and augmented reality [AR-powered gift cards for the holidays and beyond]() [Cardii-large]() Cardii is a start-up using AR and AI to reimagine gift cards for B2B and inhouse engagement. Performance marketing [Advertising performance in the context of conversation]() [Reddit_SMX-Post]() The unique advantage of targeting your audience through authentic discussions. MarTech webinar [Own you data, own your marketing ROI]() [Save-the-date-December-12]() Other brands can copy your style, tone and strategy — but they can’t copy your data. See how to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation. Marketing artificial intelligence (AI) [This week in AI-powered martech releases: Dec. 7]() [20231130115639_my_art2]() Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content. [Claravine-300x250-Gen]() Ecommerce [Marketers need to be ‘always-on’ for holiday shopping]() [holiday-shopping-stock]() Research from Gartner suggests consumers will not confine holiday shopping to the holiday season. Email marketing [Write emails that convert]() [email-happy-people-laptop-tablet-phone]() Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send. Customer experience [No matter the time of year, there’s a holiday you should be planning a campaign for]() [holiday-work-computer-SS_1584220390-1920x1080-1-535x338-1]() Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now! [Take the survey]() From Search Engine Land - [Google November 2023 reviews update now done rolling out]() - [Google is rolling out programmatic bidding for limited ads]() - [Future-proof your SERP presence: 6 areas to focus on]() - [GA4 updates explorations date range, data retention settings]() - [Google Ads gambling and games policy updated]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()