🎛️ AI driving an exponential increase in marketing technology solutions

Plus the nightmare of AI-powered cold email [View in browser]() | [Share]() Dec 06, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, that martech space is growing Congratulations to our friends Scott Brinker and Frans Riemersma on their “Martech for 2024” report released today. There’s some compelling speculation about where the space is headed. Growing, it sure is. [Here’s our take](). Meanwhile, Kath Pay’s article on [AI-powered cold email]() made me think of what I would call lukewarm email. I received such an email from a company this morning. I had done business with them before, so in addition to my email address, they would have my actual address and other information. They sent me an offer; I clicked on it, entered my zip code and was told the offer was not available in my location. You can’t segment your lists by zip code to avoid wasting a lot of people’s time? Never mind AI-powered. Let’s just be intelligence-powered. Kim Davis,Editor at large [Claravine-300x250-Gen]() Marketing technology [AI driving an exponential increase in marketing technology solutions]() [landscape-2023]() Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Email marketing [AI-powered cold email: A nightmare in the making?]() [AI-powered-cold-email-A-nightmare-in-the-making]() AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting. Marketing management [3 tips to tackle the annual marketing budget challenge]() [3-tips-to-improve-the-annual-marketing-budgeting-process]() Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results. Marketing technology [Win the customer experience race with the right martech solutions]() [Acxiom-revised-image]() How and when you invest in partnerships will move you from second place to center stage. MarTech webinar [New Research--Don't miss 4 key B2B trends for 2024]() [woman-laptop-live-webinar-orange]() Live tomorrow! Join experts from Deloitte Digital, who unveil the research findings and highlight four B2B commerce trends that lead to stronger customer relationships all around. Digital advertising [ANA study finds 25% of programmatic ad dollars are wasted]() [ad-dollars-smoke-stacks]() Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found. [Adobe-12-4-23-300x250-1]() MarTech salary and career [How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey]() [2023-car-sal-survey-v1]() Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Advertising [Unlock 27% more site traffic and 2x ROAS with this CTV strategy]() [retargeting-bullseye-people-ss-1920]() Download this guide to learn strategies for running prospecting and retargeting campaigns together with turnkey creative variations to maximize site traffic and ROAS. Marketing operations (MOps) [Moneyball your marketing ops team]() [home-run-baseball-shutterstock_254313553-1]() The art of building a winning MOps organization. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now! [Take the survey]() From Search Engine Land - [8 winning SEO A/B tests that boost organic traffic]() - [Microsoft Bing adds new Deep Search generative AI feature]() - [How Google Search and ranking works, according to Google’s Pandu Nayak]() - [Google’s 2023 releases: A B2B marketer’s review]() - [How to make your ecommerce content more helpful]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()