🎛️ Can algorithms protect your brand?

Plus, marketing value and data: Doing more with less [View in browser]() | [Share]() Dec 01, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how safe are your publishers’ algorithms? In Tuesday’s newsletter, I discussed the brand safety issues of ads appearing on or near objectionable content as related to issues with Instagram and X/Twitter. If I’d waited a day I could’ve made it a trifecta. A new study says ads supposed to be running on Google.com have reportedly run instead on compromising websites within the Google Search Partner network. Dan Taylor, Google’s vice president of global ads, said in a post on X/Twitter that if this happened it was the result of one of their free products where “ads may appear based on the user’s specific search query; they are not targeted to, or based on, the website they appear on.” Taylor also faulted the study and Adalytics, the group behind it, adding that the company “did not identify ad revenue being shared with a single sanctioned entity.” From a brand safety perspective, none of that is very reassuring. Again, if this happened then someone who saw the ad wouldn’t know why it was appearing or that no money was going to the objectionable site. The damage is done once the brand is seen in this place. All it takes is a screenshot, a social media post and an algorithmic quirk to make it go viral. Publishers like Google and Instagram must understand how serious an issue this is and police their algorithms to prevent it. (I’m leaving out X/Twitter because Elon Musk’s remarks this week suggest he doesn’t much care). Constantine von Hoffman,Managing Editor [Dotdigital-Newsletter-Ad-Unit-300x250-1]() Marketing privacy [Marketing value and data: Doing more with less]() [Providing-marketing-value-while-respecting-privacy] Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. B2B marketing [MangoApps relaunches TinyTake as a B2B community management suite]() [business-community] Communities have the potential to boost customer loyalty and develop product innovations through customer feedback. Digital asset management (DAM) [Rachel Edwards: Spotlight on the expert]() [spotlight_expert_f2] Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata. Performance marketing [Transforming email addresses into actionable insights]() [AtData-Feature-Image] Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement. MarTech webinar [Step up your B2B marketing game in 2024]() [step-up-2024] Connected TV checks many boxes for B2B brands already. But with soon-to-launch upgrades, it moves from nice-to-have to must-have. Marketing artificial intelligence (AI) [The latest in AI-powered marketing technology releases]() [20231130115639_my_art2] A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15. [AtData-Email-Address-Intelligence-Ad]() Digital asset management (DAM) [How to build your DAM foundation]() [How-to-build-your-DAM-foundation] Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor. Customer loyalty [11 ways to turn casual browsers into loyal buyers]() [Why-we-care-about-loyalty-marketing] Brands can’t survive on new prospects alone. Loyal customers spend more over time, provide predictive revenue streams, refer others for sustainable growth. Marketing privacy [Why marketers should care about consumer privacy]() [Why-marketers-should-care-about-consumer-privacy] From GDPR, CPPA and ADPPA, here’s all the information marketers should know. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Google Merchant Center is removing 4 attribution models from conversion tracking]() - [Google will pay Canadian publishers $73m a year to keep news links in search]() - [Writing emails that convert]() - [Pinterest rolls out AI body type filter to improve search inclusivity and engagement]() - [YouTube updates Product Drops tool for enhanced accessibility and control]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()