🎛️ 7 Tips to boost qualified leads and reduce costs

OpenAI: The return of the king [View in browser]() | [Share]() Nov 27, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, it’s time to improve your conversion rate. Are your ad costs going up and your conversions going down? Then it’s time to optimize your campaigns with a strategic approach that considers factors like seasonality, budget allocation, keyword analysis and performance monitoring. [Margaret Lee explains how to do this]() with seven strategic steps and technical setup tips to follow. Constantine von Hoffman,Managing Editor [AtData-2024-Data-WP-Ad]() Search marketing [Paid advertising: Tips to boost qualified leads and reduce costs]() [Paid-advertising-Tips-to-boost-qualified-leads-and-reduce-costs] Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Marketing artificial intelligence (AI) [OpenAI: The return of the king]() [return-of-the-king2] Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid? Video marketing [YouTube is deliberately ‘suboptimal’ for people using ad blockers]() [youtube] Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. Marketing artificial intelligence (AI) [How advertisers can leverage AI and automation at scale]() [Fluency-FLC07523_PR_TDM_1920x1080] Striking the balance between AI and human oversight, for brand safety, strategy and performance. MarTech webinar [Separating Generative AI fact from fiction]() [live-webinar-woman-laptop-red-text] Generative AI is transforming marketing, but the hype makes it hard to separate fact from fiction. Let us cut through the noise and share the realities of this powerful new technology so you can put it to work. Digital asset management (DAM) [Getting your digital asset management system to work with other tools]() [digital-asset-management-cover-1920] Establish a scope for your DAM to ensure that team members across departments will be using it for years to come. [Dotdigital-Newsletter-Ad-Unit-300x250-1]() Digital asset management (DAM) [How to protect and leverage your single source of truth]() [DAM-metadata] The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. Email marketing [Write emails that convert]() [email-happy-people-laptop-tablet-phone] Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send. Search marketing [Why we care about search marketing]() [Search-marketing-explained] A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Google’s 2023 Search quality rater guidelines update: Here’s what changed]() - [Snapchat is testing an ad-free subscription]() - [Sam Altman returns to OpenAI as CEO ‘in principle’]() - [YouTube is deliberately ‘suboptimal’ for people using ad blockers]() - [Google Ads investigating issue impacting AdMob]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()