🎛️ Maximizing your martech resources for the holidays and beyond

Plus, Salesforce’s AI talent grab [View in browser]() | [Share]() Nov 22, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are your marketing resources optimized? This might not be a question on the top of your mind if you’re caught up in travel, or expecting a rush of family or friends to host in the coming days. But having your marketing resources allocated efficiently — budgets, people, technology — helps in busy times like the holidays. Today, contributor Amy Stickland offers a number of important ways that marketers [can finetune their budgets and resources](). Read the piece now, or when you have a free minute between football games. The important thing is that everybody gets where they’re going safely this weekend. We’ll pick it all back up on Monday with our next newsletter. Chris Wood,Editor [mir_map_300x250]() Marketing management [Maximizing impact: Marketing resource allocation in lean times]() [Maximizing-impact-Marketing-resource-allocation-in-lean-times] When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Salesforce [Salesforce tries to grab AI talent from the OpenAI maelstrom]() [money] CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform. Customer journey orchestration [How to use conversion data to enhance top-of-funnel marketing]() [How-to-use-conversion-data-to-enhance-top-of-funnel-marketing] Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time. Marketing technology [Win the customer experience race with the right martech solutions]() [Acxiom-revised-image] How and when you invest in partnerships will move you from second place to center stage. Data [Choose your path to CDP success]() [business-crossroads-ss-1920] Your journey to data-driven success starts here. This guide will walk you through the key factors in deciding whether to build or buy your CDP. Digital asset management (DAM) [Making data the foundation of your digital asset management system]() [digital-asset-management-cover-1920] A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. [sel_300x250_bot_c]() Customer experience [5 Black Friday trends marketers can act on this holiday season]() [Black-Friday-sales] 42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. B2B marketing [2023 Marketing Data Impact Report]() [data-2] This report from Anteriad unpacks the data and technology strategies setting high performers apart. Discover what tactics are driving growth and where your peers are investing. Conversion optimization platform buyer's guide [What is a conversion optimization platform?]() [COP-feature] Here’s why marketers are using this new technology to improve experience and boost ROI. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [4 B2B trends that will catapult you ahead of the competition next year]() - [Quality rater and algorithmic evaluation systems: Are major changes coming?]() - [9 tips for converting more organic traffic]() - [How SEO and digital PR can drive maximum brand visibility]() - [Google Search Console experience and enhancement reporting bug]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()