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This week's MarTech Newsletter is brought to you by: Acxiom When it comes to brand experiences, you?
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This week's MarTech Newsletter is brought to you by: Acxiom [Acxiom-RTB 2v2 - 600 X 250.png]() When it comes to brand experiences, youâre not just up against your competitors. Youâre being judged against the best in the business. And these days, customers expect brand engagements to be relevant, timely and personalized â as standard. So, unless youâre doing what the best in the CX business do, youâre always going to be in second place. Martech holds the key Automation tools are the only way you can use your customer data to provide outstanding customer experiences at the scale you need. The problem is, integrating and optimizing complex martech systems is often beyond the capabilities of your in-house teams. That means simply investing in these technologies alone doesnât create the value that was promised. This is why many brands look for expert guidance in the form of external martech service partners. Which leads to the key question⦠How do you pick the right martech partner? To answer it, weâve put together this guide. Weâve spoken to businesses in a range of sectors to find out what qualities they think are essential to a successful partnership. The top three, cited by at least half of the businesses we spoke to were: - 56%: The ability to deliver a bespoke solution
- 64%: An understanding of a companyâs specific problem
- 50%: Being a well-known company in that field. From these answers, itâs clear that generic off-the-peg solutions are not enough for brands to get the value they need from their martech. To discover more insights from the survey and get practical advice for how to choose a partner that can deliver what you need, download our research on [âIs partnership the key to martech success?']() [GET THE GUIDE]() [View in a browser]()
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