🎛️ Destination Drupal 10: A CMO's roadmap for upgrade success

Plus, part 2 of our guide to genAI and A/B testing [View in browser]() | [Share]() Nov 13, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and do you Drupal? I am guessing that most of you don’t use Drupal as your CMS. It’s recognized as sophisticated, powerful, but also highly complex. Over 20 years ago, Dries Buytaert kicked off Drupal as an open source solution. Later, he went on to co-found Acquia, a digital experience platform built around Drupal. One of Acquia’s selling points was that it made Drupal easier to use. If Drupal is an independent part of your stack or if you’re using Acquia, you need to read [Gene De Libero's guide]() to what the move from Drupal 9 to Drupal 10 means. We also have some commentary on [Omnicom’s blockbuster acquisition of Flywheel]() and the second part of Kath Pay’s [essential dive into genAI and email A/B testing](). Kim Davis, Editor at large [10-Ways-Acoustic]() Content management systems (CMS) [Destination Drupal 10: A CMO’s roadmap for upgrade success]() [Drupal] With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Marketing artificial intelligence (AI) [The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2]() [GenAI-and-persuasion-strategies] Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Retail media networks [Omnicom’s Flywheel acquisition signals the start of a revolution]() [flywheel] The third digital commerce revolution is here. It's a good time to be a growing platform with digital and retail media capabilities. Data [The future of customer experience lies in first-party data]() [data-privacy-SS_1005763789-1920x1080-1] The journey through the future of customer data reveals a landscape where adaptation is key. MarTech Webinar [Tomorrow! Go Beyond Cookies and Stay Ahead in a Privacy-First World]() [woman-watching-webinar-blue-banner_1920x1080] Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. [Acxiom-RTB-2-300-X-250]() Marketing operations (MOps) [The future of headless web content management]() [WCM] A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities. First-party data [5 ways to create better customer experiences with data collaboration]() [ss-personas-people-customers_y1a6ef] First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration. AI writing tools [The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests]() [How-to-prepare-for-the-GPT-age-in-CRM-and-email] A deep dive into writing prompts for generative AI to create an email campaign brief. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Meta’s new partnership with Amazon streamlines conversion process for advertisers]() - [Top 5 SEO data pitfalls to avoid for accurate analysis and reporting]() - [The latest jobs in search marketing]() - [Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value]() - [Why ecommerce brands must showcase authentic E-E-A-T]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()