🎛️ Four secrets of effective communication

What’s going on in the world of MOps? [View in browser]() | [Share]() Nov 09, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how well does your organization communicate? A friend once said of the agency she worked at, “We’re in the communication business which is why we don’t do it well.” It was a firm that had been around for a while, so clearly, they did some communication well, but only when it was focused outside the company. Internally, things moved about as well as the L.A. freeway at rush hour. This is a problem that crops up in a lot of marketing organizations. What to do? Read Tim Parkin’s article on [the four secrets of effective communication](). While some of his suggestions may seem radical, they’re quite effective. Constantine von Hoffman,Managing Editor [Simon-MT-11623]() Marketing management [The 4 secrets of effective communication]() [success] If your marketing team can't communicate with each other, how do you expect them to communicate your message to the world? Marketing operations (MOps) [The state of MOps (-Apalooza)]() [IMG_7679] Discussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim. B2B marketing [How to make your ‘ideal customer profile’ more ideal]() [How-to-make-your-‘ideal-customer-profile-more-ideal] Make the most out of your B2B marketing efforts by understanding your customer base and prioritizing high-value targets. Data [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses. MarTech Webinar [Go Beyond Cookies and Stay Ahead in a Privacy-First World]() [woman-watching-webinar-blue-banner_1920x1080] Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate. Marketing automation [4 tips for auditing your marketing automation program]() [4-ways-to-add-personalization-to-your-emails-right-now] Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. [Canto-300x250-11623]() Marketing management [Before you hire another marketer, do these 5 things first]() [Before-you-hire-another-marketer-do-these-5-things-first] Consider these cost-effective alternatives to expanding your team's capabilities and ensuring marketing success. Generative AI [The 2023 Content Marketing Report: See how AI is transforming the game]() [content-marketing-funnel] This report from Workpress VIP provides insights into how leading brands are leveraging martech and AI to achieve business impact through content. Marketing management [How to foster effective collaboration between marketing and IT]() [Effective-collaboration-between-marketing-and-IT] Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions]() - [YouTube’s ad blocker crackdown could be breaking EU privacy laws]() - [The 2023 Content Marketing Report: See how AI is transforming the game]() - [Google releases November 2023 reviews update]() - [Google page experience report updated in Search Console]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()