🎛️ Saving energy with more efficient ads

Plus, Walmart’s shoppable ads on Peacock [View in browser]() | [Share]() Nov 08, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and here’s another great reason to make ad campaigns more efficient. Not only are you saving money in your ad budget, you could be reducing harmful CO2. Today, our very own Constantine von Hoffman [interviews Yuri Staraselski](), co-founder of marketing agency Crimtan. Crimtan’s focus is on reducing digital advertisers’ carbon footprints. There are so many ways that ads can be wasteful, ways you might not have thought of. Also today, news on [Walmart’s shoppable ads on Peacock](). And read about Google’s [new shopper-friendly features](). Customers are wasting less energy when they don’t have to look up where to buy. Chris Wood,Editor [Canto-300x250-11623]() Digital advertising [How reducing your carbon footprint can save you money and increase ad impact]() [carbon-footprint-co2] Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change. Ecommerce [Walmart launches shoppable ads on NBCUniversal’s Peacock]() [streaming-on-smart-TV] The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock. Ecommerce [Google rolls out new shopping features to boost conversions]() [How-to-capitalize-on-holiday-traffic-with-browse-abandonment-emails] Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Email marketing [What’s the state of email beyond 2023?]() [Litmus-State-of-Email-reports] A look back at this year’s trends in email marketing and what to look forward to next year. MarTech Webinar [Become a Data Champion By Mastering Marketing Analytics Automation]() [woman-laptop-live-webinar-orange] Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns are hitting the mark and contributing to the bottom line. Marketing management [Strategic vs. tactical decisions: How to find the right balance]() [Strategic-vs.-tactical-decisions-How-to-find-the-right-balance-in-marketing] Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team's effectiveness. [Simon-MT-11623]() Programmatic advertising [‘Bad’ digital ad spending can harm the environment]() [earth-day] As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. First-party data [5 ways to create better customer experiences with data collaboration]() [ss-personas-people-customers_y1a6ef] First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration. Agile marketing [3 ways to improve team satisfaction and growth with agile marketing]() [3-ways-to-improve-team-satisfaction-and-growth-with-agile-marketing] Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Why this advertiser doesn’t trust Amazon Ads]() - [Offline conversion tracking: 7 best practices and testing strategies]() - [Microsoft patent on website and site content reliability scores for Bing Search ranking]() - [Google Performance Max adds new AI features]() - [How to optimize your content for social: Facebook, Slack and X]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()