🎛️ Measuring and optimizing email performance

Plus, MarTechBot clears up the difference between CDPs and identity resolution platforms [View in browser]() | [Share]() Nov 07, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, if you’re looking to improve or reboot your email outreach, today is your day. Contributor Michael Maximoff [shares key metrics and optimization strategies]() that helped transform email outreach at Belkins and set a course for long-term success. If you’re looking for some short-term wins along the way, check out these tweaks you can make [to your marketing automation program](). Many of them are email-related. Also today, we discuss some differences between identity resolution platforms and CDPs [with MarTechBot](). MarTechBot also offers some pointers on improving your prompts — a necessary skill these days! Chris Wood,Editor [Canto-300x250-11623]() Email marketing [Email outreach for marketers: Measuring and optimizing performance]() [6-tactics-to-create-recession-proof-email-marketing] Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates. AI writing tools [Identity resolution platforms and CDPs: Best of the Bot]() [best-of-the-bot-v1] See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. B2B marketing [Humanizing B2B: The key to better customer experience]() [Humanizing-B2B-The-key-to-better-customer-experience] Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Customer experience [Omnichannel loyalty: Crafting a seamless customer experience]() [Comarch-image0-min] Learn how your brand can thrive by embracing this strategy. MarTech Webinar [Become a Data Champion By Mastering Marketing Analytics Automation]() [woman-laptop-live-webinar-orange] Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns are hitting the mark and contributing to the bottom line. Marketing automation [5 marketing automation quick wins]() [4-ways-to-add-personalization-to-your-emails-right-now] Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions. [Simon-MT-11623]() Marketing automation [Rethinking content governance in the era of generative AI]() [Rethinking-content-governance-in-the-era-of-generative-AI] It’s time to revisit content workflows and ensure change management is front and center for your marketing team. First-party data [5 ways to create better customer experiences with data collaboration]() [ss-personas-people-customers_y1a6ef] First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration. Marketing automation [How to balance core marketing automation functions with innovation]() [Whats-behind-the-MarTechBot-curtain-1] Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents]() - [SMX is online next week… don’t miss out!]() - [How Danny Sullivan shares SEO issues with Google’s Search team]() - [SEO through the Google SGE lens: What’s changing?]() - [12 SEO pitfalls to avoid during a website platform migration]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()