🎛️ Getting the message through to your customers

Plus, here’s why GA4 is way better [View in browser]() | [Share]() Nov 01, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how do you get important information through to your customers? A lot of times, through email. Even Amazon sends confirmation emails. But what if your customers aren’t checking their emails regularly, or the emails are getting blocked? Today, our contributor Greg Krehbiel [takes us step-by-step through all the ways]() you can make sure that your customers get the information they need. It might be as simple as putting the details from the confirmation email up on your site — or paying closer attention to other ways your customers prefer to be contacted. Customers’ preferences change, and so does the marketer’s toolbox. At The Martech Conference, speaker Sharon Mostyn [shared why GA4 is way better]() than Universal Analytics now that UA has been retired. Chris Wood,Editor [Cint-300x250-Google-IM-Ads_Retargeting_A5]() Email marketing [What to do if customers aren’t receiving your confirmation emails]() [What-to-do-if-customers-arent-receiving-confirmation-emails] Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences. Google Analytics 4 (GA4) [3 ways GA4 is way better than UA]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] Universal Analytics is dead! Here are three reasons marketers should be saying, "Long live Google Analytics 4!" Social media marketing [TikTok users have post-holiday shopping plans]() [TikTok-TV] TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions. Marketing artificial intelligence (AI) [How advertisers can leverage AI and automation at scale]() [Fluency-FLC07523_PR_TDM_1920x1080] Striking the balance between AI and human oversight, for brand safety, strategy and performance. Search Engine Land webinar [Live webinar tomorrow! Transform your digital campaigns with pillar-based marketing]() [live-webinar-woman-laptop-red-text] Whether you’re new to SEO or a seasoned pro, this webinar will provide a blueprint for maximizing your search visibility and conversions. Email marketing [How to prepare for the GPT age in CRM and email]() [How-to-prepare-for-the-GPT-age-in-CRM-and-email] Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers [ContentSquare-20220510-NA-MKTG-HowtoImproveHomepageBanners-Copy-3-300x250-1]() Google Analytics 4 (GA4) [Q&A with the director of Google Analytics: Getting started with Google Analytics 4]() [Logo_Google_Analytics_1920x1080] Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves. MarTech intelligence reports [Do you need an identity resolution platform?]() [2023-identity-resolution-mir-cover-1920x1080-1] An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. B2B marketing [5 reasons why marketers should consider TikTok for B2B]() [TikTok-for-B2B] Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Google says mobile-first indexing is complete after almost 7 years]() - [Report: Generative AI violates copyright law, rights of news publishers]() - [SMX kicks off in two weeks… don’t miss out!]() - [Top data errors that cause Google Shopping to disapprove products]() - [Google Ads pop-up survey disrupting advertisers trying to pause campaigns]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()