🎛️ The CMO's practical guide to personalization

Email marketing strategy: A marketer’s guide [View in browser]() | [Share]() Oct 31, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, do you need prompt help with your AI prompts? Being an expert in the design and use of generative AI prompts requires knowledge of linguistics, coding and more. However, you do not need to be an expert to create a prompt that gets good results. For that you need practice and someone (or thing) who can show you how to refine and improve your efforts. That kind of help can come from asking the AI itself or by reading [today’s Best of the Bot](). In it our own Chris Wood takes a general question asked of [MarTechBot]() and refines it into a specific, detailed instruction that will deliver even more useful information. Constantine von Hoffman,Managing Editor [Cint-300x250-Google-IM-Ads_Retargeting_A5]() Marketing management [The CMO’s practical guide to personalization]() [The-CMOs-practical-guide-to-personalization] Personalization is more than martech; it's the future of consumer engagement. Amid challenges, the goal remains — genuine human connections. Email marketing [Email marketing strategy: A marketer’s guide]() [3-email-marketing-shifts-to-make-in-2023] An in-depth guide to email marketing strategy including both the positive elements and the toxdins and traps that can derail you. Marketing artificial intelligence (AI) [Executing a TikTok campaign: Best of the Bot]() [best-of-the-bot-v1] See how MarTechBot responds to a prompt; and how the prompt could be improved. Customer experience [Omnichannel loyalty: Crafting a seamless customer experience]() [Comarch-image0-min] Learn how your brand can thrive by embracing this strategy. MarTech special reports [Why marketers should care about customer journey orchestration]() [CJOMIR_cover-1920x1080-1] CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Adobe Marketo [Marketo’s March releases: A manager’s guide]() [Marketos-August-releases-A-managers-guide] Dynamic Chat enhancements continue, plus landing pages get a facelift. [ContentSquare-20220510-NA-MKTG-HowtoImproveHomepageBanners-Copy-3-300x250-1]() Digital advertising [Europe gets ad-free Facebook and Instagram subscriptions]() [facebook-instagram-met-subscription] Company also puts a "temporary" ban on advertising to minors to avoid violating new EU privacy protections. MarTech webinar [Why Consent and Compliance Matter With Programmatic Ads]() [woman-watching-webinar-blue-banner_1920x1080] Learn how to seamlessly align your ad strategies with evolving privacy preferences to ensure effective monetization while respecting user trust. Digital transformation [How Citizens Bank transformed content to meet changing customer needs]() [Citizens-Bank-in-New-York] The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Google Bard can now respond in real time]() - [Become a data champion by mastering marketing analytics automation]() - [Meta unveils ad-free Facebook and Instagram subscriptions in Europe]() - [Google CEO details how Chrome helped grow Google Search]() - [Instagram Reminder Ads launch new features to boost reach]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()