🎛️ Making sense of composable CDPs

Plus, learn about Chrome’s IP address initiative [View in browser]() | [Share]() Oct 30, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and what do we mean by “composable”? Craig Howard’s [piece about “composable” CDPs]() is just the kind of thing we like to publish. It has a strong point of view, it’s well reasoned and neatly balanced between an overview of the topic and the deeper details. But the point-of-view it expresses may be controversial. “CDP providers have been quick to… describe their platforms as composable,” he writes. “However, a tool itself is not composable. Architectures are composable.” That makes sense. For example, we recently wrote about a highly composable [digital experience architecture](). CDP providers with composable offerings, however, negotiate that point by treating those offerings as part of an architecture which includes data lakes or stores created by IT to handle organizational data across the board (not just customer or marketing data). A composable CDP “plugs into” the architecture rather than existing as a separate, packaged solution. Here’s how [ActionIQ describes it](). I’m just calling balls and strikes here. It wouldn’t be martech if we didn’t have a debate about terminology. Kim Davis,Editor at large [Cint-300x250-Google-IM-Ads_Retargeting_A5]() Customer data platform (CDP) [Making sense of composable CDPs: What martech buyers need to know]() [Making-sense-of-composable-CDPs-What-martech-buyers-need-to-know] Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Data [Chrome’s IP address protection initiative presents new challenges for marketers]() [shutterstock_1197263077] IP address protection seems on a faster track for the most popular web browser than cookie deprecation. B2B marketing [HubSpot and TikTok announce lead gen CRM integration]() [TikTok-for-B2B] The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot's Smart CRM. Data [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses. MarTech special reports [It's time to connect the dots of the customer journey]() [CJOMIR_cover-1920x1080-1] Discover how to increase loyalty, revenue, and agility with a customer journey orchestration solution. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. [ContentSquare-20220510-NA-MKTG-HowtoImproveHomepageBanners-Copy-3-300x250-1]() Marketing attribution [Multichannel attribution: Understanding the metrics behind successful campaigns]() [Multichannel-attribution-Understanding-the-metrics-behind-successful-campaigns] Get insights into multichannel attribution, along with key metrics, tools and methodologies for better decision-making. MarTech webinar [Live Tomorrow! Awakening Dead Content with DAM and AI]() [awaken-dead-content] Are your assets feeling a bit lifeless lately? Join us for this live webinar on October 31st to learn how to breathe new life into your content with AI and digital asset management. Customer data platform (CDP) [Composable CDPs: How do they differ from packaged solutions?]() [Composable-CDPs-How-do-they-differ-from-packaged-solutions] Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Best of the Bot: Create an SEO plan for a digital marketing agency]() - [Google search antitrust trial updates: Everything you need to know (so far)]() - [How to approach weekly, monthly, quarterly and annual PPC reporting]() - [Google Ads best practices: The good, the bad and the balancing act]() - [The latest jobs in search marketing]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()