🎛️ Riding the new frontier of AI visual content

Snap revenue up 5% on stronger digital ad market [View in browser]() | [Share]() Oct 26, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, what subject matters are you an expert on? Today we have an extra-large helping of insights from our SME Lisa Peyton. First up is the latest installment in her “Marketer’s guide to AI” series. This one is about what you need to know about [AI’s role in visual content creation]() and the two types of genAI tools for your creative needs. Next up, our own Chris Wood’s [interview with Lisa](), where she shares stories and learnings from her long experience with digital marketing and virtual worlds. It’s a fascinating look at a field that’s both well-established and continually new. Constantine von Hoffman,Managing Editor [Adobe-102323-300x250border1]() Marketing artificial intelligence (AI) [The new frontier of visual content: A marketer’s guide to AI]() [A-marketers-guide-to-AI-The-new-frontier-of-visual-content] Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs. Digital advertising [Snap revenue up 5% on stronger digital ad market]() [4_Snap_to_Unlock] The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Marketing artificial intelligence (AI) [SAP CX makes its generative AI move]() [SAP_xnmlkj] The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success. Marketing technology [How to deliver on what you promise]() [Acxiom_Sponsored-Article_Image] Exploring when and how to invest in martech partnerships. MarTech webinar [Awakening Dead Content with DAM and AI]() [awaken-dead-content] Are your assets feeling a bit lifeless lately? Join us for this live webinar on October 31st to learn how to breathe new life into your content with AI and digital asset management. Spotlight interviews [Lisa Peyton: Spotlight on the expert]() [spotlight_expert_f2] Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future. [Sprout-Social-2024-Toolkit_SproutSocial_MarTech-Newsletter_300x250]() Marketing artificial intelligence (AI) [What could disrupt the future of generative AI?]() [Fall-of-the-robots] Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works. MarTech special reports [Why marketers should care about customer journey orchestration]() [CJOMIR_cover-1920x1080-1] CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Retail media networks [How a small chain is going big with a retail media network]() [Shutterstock_768024484] Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [Google Ads testing new overview dashboard for advertisers]() - [Google rolls out about this image and more SGE links]() - [Snap revenue up 5%, promises better ROI for advertisers]() - [Amazon Ads launches AI image generation]() - [Google AR beauty ads now let brands promote lip, eye products]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()