🎛️ Marketing is hiring more freelancers. Should one of them be you?

MarTech’s digital transformation experts to follow [View in browser]() | [Share]() Oct 24, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how is your career going? When a company lays people off it loses their skills as well. However, it usually doesn’t lose the need for those skills. This is why marketing organizations are hiring more freelancers than ever before. We have a [story today about that]() and why some of you might want to at least consider the freelance life. Also, Nicola Agius does a very deep dive into [the Google anti-trust trial](), explaining where everything stands and what it means to the tech industry at large. Constantine von Hoffman,Managing Editor [Adobe-102323-300x250border1]() Digital transformation [MarTech’s digital transformation experts to follow]() [orange-option] Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Marketing management [Marketing is hiring more freelancers. Should one of them be you?]() [excited-marketer] For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better. Marketing management [How brands should react to market slowdowns]() [How-brands-should-react-to-market-slowdowns] Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Social media marketing [Social media data’s rising influence on business success]() [SproutSocial10-23] Three examples of real businesses successfully leveraging meaningful and actionable insights from social media. Ad performance [Why Not Both? Combine prospecting and retargeting for more traffic and higher ROAS]() [SEM-funnel-stock-1920] Dive in to learn why you don’t have to pick and choose which part of the funnel you target at a time. Hitting top and bottom funnel goals actually work better, together. Regulations and Compliance [The Google anti-trust trial: A deep dive into the details]() [legal-law-court-ss-1920_k7krmz-1] The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine. [Sprout-Social-2024-Toolkit_SproutSocial_MarTech-Newsletter_300x250]() Marketing management [How to overcome marketing budget cuts and hiring freezes]() [Budget-cuts-and-hiring-freezes-How-marketing-leaders-are-overcoming-challenges] By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable. MarTech webinar [Separating Hype from Reality: The Real Data Behind Marketing & GenAI]() [generative-ai-concept-robot-creating-content] According to new research, 26% of surveyed marketers are already using Generative AI for marketing content production. Join us to hear more and discover strategies for utilizing GenAI to meet growing content production demands. Performance marketing [3 recession-defeating marketing strategies]() [Economic-downturn] Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. Free chatbot [Say hello to MarTechBot]() [MT-chatbot-OG-v2] Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology. [Start chatting now]() From Search Engine Land - [How Georgia-Pacific uses retail media networks to reach customers]() - [Google Ads turns 23: A look back at the biggest changes and advances in search]() - [10 reasons to join us at SMX online this November]() - [B2B SaaS SEO: Mapping your keywords to the customer journey]() - [How to use Google Bard for better SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()