🎛️ Humans create, AI helps

CLV: The metric that means money [View in browser]() | [Share]() Oct 16, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, you’re the part of martech that matters the most. The frenzy over ChatGPT/AI began 11 months ago and since then one thing has become absolutely clear: People are what makes it work. Maybe someday AI will be able to operate independently, but that day is a long way off. For now and into the foreseeable future, AI is the helper and humans are the creators. AI organizes, sorts and finds patterns in data far better and faster than humans. That’s what makes it valuable. AI lacks the intuition, human experience, empathy and most of all creativity that marketers provide. AI may find a new audience or audience segment, but even with every piece of data available, it can’t make something that truly connects. For that, we need you. Constantine von Hoffman,Managing Editor [OneTrust-first-party-data-checklist-display-ad-300x250-1]() Marketing artificial intelligence (AI) [AI in marketing: How to balance automation and the human touch]() [AI-in-marketing-How-to-balance-automation-and-the-human-touch] Don't let AI-driven technology replace authenticity. Balance efficiency, scalability and genuine human connection in your marketing efforts. B2B marketing [CLV: The metric that means money]() [CLV-marketoon] Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. Data [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses. MarTech webinar [Win Customer Loyalty with Cross-Channel Strategies]() [woman-watching-webinar-blue-banner_1920x1080] Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers. Digital advertising [Pepsi, McDonald’s and the latest in digital out-of-home]() [DPAA-keynote] Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. [Salesforce-Newsletter-Trends-in-Ethical-Marketing-300x250-1]() Marketing automation [AI marketing automation: How it works and why marketers should care]() [Looking-at-AIs-rapid-infusion-into-marketing-automation-platforms] Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. MarTech buyer's guides [Compare the top 10 marketing automation platform]() [MIR-marketing-automation-cover] This comprehensive 50+ page report will help you identify must-have features like predictive analytics and AI-based recommendations and compare leading vendors like Adobe, Oracle, and Salesforce. Marketing artificial intelligence (AI) [3 steps to make AI work for you]() [3-steps-to-make-AI-work-for-you] Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today. Discover on-demand [The complete fall MarTech season is now available]() [teamwork-meeting-collaboration-ss-1920] Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free — at MarTech. No calendar reminders. No countdown, no calendar reminder, no hidden catch. [Start discovering now]() From Search Engine Land - [The latest jobs in search marketing]() - [What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained]() - [How communication issues prevent you from getting buy-in for SEO]() - [5 reasons Amazon Ads is better than Google Ads for ecommerce]() - [AI-powered marketing in 2024: A playbook for success]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()