🎛️ Why you should be thinking more about governance

Rise of the empowered consumer: Navigating shifting consumer behavior [View in browser]() | [Share]() Oct 11, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, let’s talk governance. Governance is likely not the first thing you think of when you get to the office, but it is hard to overstate its importance. As [Greg Kihlstrom writes](), consistent customer experience “requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time.” Greg explains everything you need to know about governance: Why it is important, how it leads to increased efficiency and better decision making and more. He also provides a sample governance structure in case you’re not sure where to start with this. Constantine von Hoffman,Managing Editor [Canto-week-10-9-23]() Customer journey orchestration [The role of governance: Successful customer journey operations]() [Proven-tactics-to-get-new-customers-that-cost-almost-nothing] The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Social media marketing [Google Ads rolls out Demand Gen globally]() [google-ads-black-google-ads-shutterstock_1169319226] The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights. Customer experience [Rise of the empowered consumer: Navigating shifting consumer behavior]() [The-rise-of-the-empowered-consumer-What-consumer-behavior-shifts-mean-for-marketing-in-2024] Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today's empowered consumers. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. MarTech webinar [From burnout to brilliance with Adobe]() [Adobe-3] The challenge of efficient resource management has met its match. With Adobe’s guidance, you can masterfully steer your team away from burnout and towards brilliance. [Sign me up!]() Digital advertising [Basis announces integrations to boost digital out-of-home capabilities]() [DOOH] Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. [RedViolet-week-10-9-23]() Customer experience [3 steps to navigating the complex customer journey]() [3-steps-to-navigating-the-complex-customer-journey] The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path. MarTech special reports [Why marketers should care about customer journey orchestration]() [CJOMIR_cover-1920x1080-1] CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Customer journey orchestration [Why marketers should care about customer journey orchestration]() [How-customer-journey-orchestration-affects-process-Getting-started-on-CJO] CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know. Discover on-demand [The complete fall MarTech season is now available]() [teamwork-meeting-collaboration-ss-1920] Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free — at MarTech. No calendar reminders. No countdown, no calendar reminder, no hidden catch. [Start discovering now]() From Search Engine Land [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()