🎛️ 3 ways MOps can bridge the gap in marketing analytics

Plus, Meta launches genAI features for ads [View in browser]() | [Share]() Oct 09, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, here’s a question. What do you know about digital intelligence platforms? No, not customer or business intelligence platforms, or customer data platforms. I mean DIPs. This is a question we’ve been batting around since we [published an article]() talking about how Citizens Bank is using an in-house DIP “to gain insights from customer behavior, as well as general industry trends.” Industry experts I’ve spoken to aren’t familiar with DIPs, although they’re hiding in plain sight. Indeed, I’ve seen [one projection]() that suggests the DIP market will surpass $50 billion by 2030. We haven’t been hearing about them in a martech context. Are they selling to functions other than marketing? Or are they another category about to explode on us. If you have any experience with DIPs, I’d love to hear about it. kdavis@thirddoormedia.com Kim Davis,Editorial Director [Canto-week-10-9-23]() Marketing operations (MOps) [3 ways MOps can bridge the gap in marketing analytics]() [3-ways-MOps-can-bridge-the-gap-in-marketing-analytics] Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Marketing artificial intelligence (AI) [Meta launches genAI features for ads]() [meta-facebook-instagram] Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. Google Analytics 4 (GA4) [New GA4 features improve security and report accuracy]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Team management webinar [The Adobe playbook for balanced teams]() [Adobe-1] Balancing resources and maximizing output isn’t easy. With Adobe, uncover the step-by-step strategies that transform overwhelmed teams into well-oiled machines. [Discover more here!]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. [RedViolet-week-10-9-23]() B2C marketing [Meta launches new tool to track branded content campaigns]() [meta-facebook-instagram] With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors' marketing strategies. Performance marketing [Performance TV 101]() [CTV-Innovid] CTV has made the television advertising world vastly more accessible. And CTV offers the speedy setup and real-time results that advertisers expect from other digital channels like search and social media. Data [Marketing analytics: What it is and why marketers should care]() [analytics-data-stock-1920] We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. On-demand access [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Google Keyword Planner drops keyword forecasting]() - [The latest jobs in search marketing]() - [6 tips to track and analyze PPC results]() - [How to use AI to refresh old blog content]() - [Future-proofing digital experience in AI-first semantic search]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()