🎛️ Georgia-Pacific's approach to retail media networks

Plus, an executive’s guide to upcoming Salesforce releases [View in browser]() | [Share]() Oct 06, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how can you get closer to your customers? In today’s interview, [Georgia-Pacific’s director of digital marketing Paras Shah]() is candid: Many of his customers don’t want to be bothered to think about his company’s products — toilet paper, for instance. They just want to schedule a regular delivery via subscription and move onto something more pressing. This shift in ecommerce shopping has changed the game for retailers and brands. And that’s why Georgia-Pacific became an early adopter oft retail media networks. It’s a confusing, fragmented world, however, so it requires sticking to your guns on measurement and cost. The upside in sales and insights can make the investment well worth it. If your product is on a retailer’s shelf, or in an e-tailer’s warehouse, an RMN gets you closer to their shoppers — and those are your customers. Chris Wood,Editor [Altudo-Newsletter-Ad-Image-300-X-250-pixels1]() Retail media networks [How Georgia-Pacific connects with customers on retail media networks]() [AngelSoft-toilet-paper] Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Salesforce [Salesforce winter 2024 release: The business executive’s guide]() [Salesforce-signage] The latest Salesforce enhancements in content management, customer engagement and data security. Marketing artificial intelligence (AI) [This week’s AI-powered martech releases]() [now-with-chatgpt2] HubSpot and Salesforce weren't the only companies with new AI implementations this week. Here's a roundup of the others. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Data webinar [Data essentials every professional should know]() [Rhetorik-4] Be it compliance, coverage, or quality – get a grasp of data’s multifaceted dimensions. Harness this knowledge for business growth and success. [Sign me up!]() Ecommerce [Adobe forecasts 4.8% growth YoY in online holiday spending]() [adobe-workfront] Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone. [Snowflake-300x250_10_19_How_VICE_Media_Overcame_Inefficiencies_01a]() Marketing technology [Real Story Group launches free martech assessment tool]() [analysis-calculation-ss-1920] Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. MarTech intelligence reports [Do you need an identity resolution platform?]() [2023-identity-resolution-mir-cover-1920x1080-1] An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Retail media networks [How Home Depot and Kroger use RMN to improve shoppers’ ad experience]() [Retail-data] Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. On-demand access [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Google Ads, Search and Chrome bosses plotted to boost ad revenue in emails]() - [The marketing’s agency’s guide to customer reviews]() - [Google releases October 2023 broad core update]() - [Google Analytics 4 adds new features to improve data security and report accuracy]() - [Best of the Bot: Write Google RSA ads for car diagnostic services]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()