🎛️ Citizens Bank's content transformation

Plus, a manager’s guide to Marketo’s September releases [View in browser]() | [Share]() Oct 04, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and how are you keeping up with customers? Customers expect you to meet them where they are. The problem is, customers keep moving around to different channels and changing their behaviors. In order to keep up, Citizens Bank put a data intelligence platform (DIP) and digital asset management tool (DAM) to work. You can read [more about the content transformation here](). Backed by data, Citizens even had the confidence to break new ground on TikTok. It’s all about testing and learning. Greater customer insights, marketing productivity and overall efficiency are also some of takeaways from new Marketo releases. Contributor Shannon Kelly runs through [the new features, enhancements and integrations]() introduced last month. Staying informed about major platforms and new strategies is a great start toward keeping up with the customer — one update at a time. Chris Wood,Editor [Snowflake-300x250_10_19_How_VICE_Media_Overcame_Inefficiencies_01a]() Digital transformation [How Citizens Bank transformed content to meet changing customer needs]() [Citizens-Bank-in-New-York] The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Adobe Marketo [Marketo’s September 2023 releases: A manager’s guide]() [Marketos-August-releases-A-managers-guide] Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Agile marketing [Case study: How Komet USA embraced agile marketing]() [Case-study-How-Komet-USA-embraces-agile-marketing] The organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Data webinar [Mastering the ins and outs of data]() [Rhetorik-2] The world of data can be daunting. From understanding coverage to pinpointing compliance needs, get a comprehensive overview from our experts. [Save my seat!]() Ecommerce [A look ahead to Amazon’s Prime Big Deals Days]() [amazon-box-shipping-ss-1920] Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata. [Altudo-Newsletter-Ad-Image-300-X-250-pixels1]() Agile marketing [Scaling agile with the Agile Marketing Navigator framework]() [Scaling-agile-with-the-Agile-Marketing-Navigator-framework] The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. Digital asset management (DAM) [What is digital asset management and how can it help you?]() [EDAM_MIR_V2023-COVER-crop] Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Live today [[Today] Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Expert tips for a productive and balanced team]() - [Google search antitrust trial updates: Everything you need to know (so far)]() - [Impact of the Google September 2023 helpful content was big for the SEO industry]() - [How SEOs can detect and address user data leaks]() - [6 Microsoft Audience Ads product updates]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()