🎛️15 cutting-edge tools every B2B marketer should know

The ethics of AI-powered marketing technology [View in browser]() | [Share]() Oct 02, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, genAI: hype or hope? That was a question posed to a panel at Zeta Live, a one-day conference hosted by Zeta Global at the New York Times Center in Manhattan last Thursday. The panel was unanimous: Neither of those. GenAI certainly isn’t all hype and there are better descriptions than “hope.” Exciting and scary were words that came up. AI dominated the day, of course. Earlier in the day, Janet Balis, marketing practice leader at EY, joked that she was on the “obligatory hype panel for AI.” As an observer, I was pleased to see some speakers affirming that the use of genAI, by marketers and others, won’t be all clear sailing. Brandon Purcell of Forrester warned of the possible impact of regulation ([much as I did here]()). Dave Penski, CEO of Publicis Media, spoke about the “human-in-the-loop”: “When you have 1,000 assets how do you approve them? How do you put governance around that?” That’s a question I’ve been asking for months and I still haven’t heard a persuasive answer. But we’ll keep having the conversations. Kim Davis,Editorial Director [Snowflake-300x250_10_19_How_VICE_Media_Overcame_Inefficiencies_01a]() B2B marketing [15 cutting-edge tools every B2B marketer should know]() [tools-vector-images-ss-1920-150x85] B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them. Marketing artificial intelligence (AI) [The ethics of AI-powered marketing technology]() [The-ethics-of-AI-powered-martech] The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Email intelligence webinar [Revolutionize your approach with email address intelligence]() [AtData-4] Personal, professional, and power-packed. Discover the depth and breadth of opportunities your email address offers in driving successful data-driven outcomes. [Sign me up!]() Marketing management [Marketing leaders, are you actually ready for AI?]() [Marketing-leaders-are-you-actually-ready-for-AI] AI-based applications are making their way into enterprise organizations. Here’s how to ensure you're in a position to use them properly. [Altudo-Newsletter-Ad-Image-300-X-250-pixels1]() Diversity and inclusion in marketing [Why women must have a voice at the AI table]() [Equality-by-design] Equality by design is the right approach, for women and other marginalized groups. MarTech special reports [Why marketers should care about customer journey orchestration]() [CJOMIR_cover-1920x1080-1] CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. MarTech Conference [Why martech must mean more than just technology]() [mtc-resize] Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Live today [[Today] Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Reddit is removing the ability to opt-out of ad personalization]() - [TikTok launches AI-powered creative assistant to streamline ad creation process]() - [YouTube rolls out video view campaigns globally]() - [5 useful GA4 dashboards for local SEO]() - [The latest jobs in search marketing]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()