🎛️ A guide to working with generative AI to create texts

Plus, how to boost engagement with behavior science triggers [View in browser]() | [Share]() Sep 29, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, do you trust AI? In order to add a new tool to your regular workflow, you have to be able to trust that it works. And this requires experimentation. As part of a new series about generative AI, contributor Lisa Peyton [offers this guide to writing text]() using ChatGPT and other genAI tools. One of the pressing questions for marketers: Can ChatGPT write in my brand voice? The answer comes with more experimentation, which leads to more confidence. Also today, contributor Nancy Harhut explains how marketers [can add behavioral science to their messaging](). Chris Wood,Editor [Acoustic_10WaysWebinar300-x-250-px]() Marketing artificial intelligence (AI) [A marketer’s guide to AI: Working with text generators]() [AI-content-writing-words] Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Marketing management [How to boost marketing engagement with behavioral science triggers]() [How-to-boost-marketing-engagement-with-behavioral-science-triggers] Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Marketing artificial intelligence (AI) [This week’s roundup of AI-powered martech releases]() [now-with-chatgpt2] Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Email intelligence webinar [Mastering the art of email intelligence]() [AtData-3] Have you realized the full power your email address holds? Let AtData show you the ways it can redefine your data-driven strategies and help your business soar. [Sign me up!]() Connected TV and OTT [Spotify introduces video ads on Roku]() [Spotify-mobile-and-desktop-user] The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade. [ZL_300x250_REGISTER-NOW_V2]() Digital experience platforms buyer’s guide [What is a digital experience platform or DXP and is it the future of content management?]() [MIR-DXP-cover] DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. First-party data [5 ways to create better customer experiences with data collaboration]() [ss-personas-people-customers_y1a6ef] First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration. Connected TV and OTT [How to set up and measure CTV ad campaigns]() [Connected-TV-and-OTT-advertising-What-it-is-and-how-to-get-the-most-out-of-it] Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness. On-demand access [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt]() - [Google Search Generative Experience adds About this result feature]() - [$84 billion of ad spend lost due to ad fraud in 2023]() - [Why it’s time to reevaluate your match type and bidding strategy]() - [Understanding explicit vs. implicit searches: The key to dominating local SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()