🎛️ AI is making human marketers more important

Plus, replacing your martech? Improved customer experience should be top priority [View in browser]() | [Share]() Sep 28, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, what can AI do for you? It’s a big day for artificial intelligence here at MarTech. To start with, there’s Shawn Goodin’s [blueprint for adopting AI]() in martech. Speaking at the second day of The MarTech Conference, he presented a practical guide for adding AI. You can see his presentation on demand by [registering here](). Next up is Ryan Phelan discussing how [enterprise email marketers are embracing AI](). “One thing is clear – these marketers aren’t afraid AI will turn them into mere button-pushers who let the machines do the strategic decision-making.” We also have an [interview with Freepik CMO Carlos Cantu]() in which he explains how AI is making people more important than ever in marketing. Imagination and vision can’t be coded into machines. Constantine von Hoffman,Managing Editor [Acoustic_10WaysWebinar300-x-250-px]() Marketing artificial intelligence (AI) [Marketing AI blueprint unveiled at The MarTech Conference]() [mtc-resize] A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time. Marketing technology [Replacing your martech? Improved customer experience should be top priority]() [Martech-replacement-insights-Why-customer-experience-should-be-the-top-priority] Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers. Email marketing [New report shows enterprise email marketers embrace AI]() [email-laptop-computer-marketing-ss-1920] More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it. Email intelligence webinar [Email: Your uncharted treasure of intelligence]() [AtData-2] It’s more than just a digital ID. With the right approach, email addresses can fuel groundbreaking data science, elevate customer experiences, and redefine marketing campaigns. [Save my seat!]() Marketing artificial intelligence (AI) [How the rise of AI makes people more important in marketing]() [AI-artificial-intelligence-shutterstock_651441421] Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. [ZL_300x250_REGISTER-NOW_V2]() Marketing management [Marketing leaders, are you actually ready for AI?]() [Marketing-leaders-are-you-actually-ready-for-AI] AI-based applications are making their way into enterprise organizations. Here’s how to ensure you're in a position to use them properly. Email marketing [2023 State of Email Workflows Report]() [MPP-email-marketing-1] Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report! Marketing artificial intelligence (AI) [What does the future hold for genAI? The Gartner Hype Cycle]() [3-ways-B2B-marketers-can-use-generative-AI] GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? On-demand access [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [ChatGPT Browse with Bing returns after being disabled 3 months ago]() - [Google search antitrust trial updates: Everything you need to know (so far)]() - [Everything you ever wanted to know about data but were afraid to ask]() - [Reminder – Google Optimize sunsets this weekend]() - [YouTube relaxes controversial topic guidelines to boost ad revenue opportunities]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()