🎛️ Day 2 of The MarTech Conference is today!

Plus, why martech means more than just technology [View in browser]() | [Share]() Sep 27, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are you ready for another day of groundbreaking discussions about technology and strategy? Day 2 of The MarTech Conference will be underway shortly, and I have a special pot of coffee brewed for the occasion. That’s because, first up, we have a number of coffee talks led by experts in AI, GA4, MOps and stack management — with participation from you, the audience. Those begin at 10 a.m. Eastern Time. You can [register for the conference here](). It’s a virtual event and it’s FREE. And immediately following the coffee talks, at 11 a.m., don’t miss our Day 2 keynote. In this talk, Shawn Goodin, principal martech strategist at Capgemini, will unveil the Marketing AI Blueprint. Be sure to check out [the rest of the agenda here](). See you at MarTech! Chris Wood,Editor [Zeta_300x250_VIEW-AGENDA_V2]() MarTech Conference [Why martech must mean more than just technology]() [mtc-resize] Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Marketing automation [The 3 Rs of marketing automation: Relevance, response and ROI]() [The-3-Rs-of-marketing-automation-Relevance-response-and-ROI] Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Email intelligence webinar [The hidden depths of your email address]() [AtData-1] Beyond its standard uses, the humble email holds secrets that can transform your marketing, sales, and analytics strategies. Dive into the limitless possibilities with AtData’s insights. [Save my seat!]() Email marketing [Two-thirds of marketers report mid-year budget cuts]() [From-campaigns-to-conversations-The-future-of-email-marketing] With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email. Marketing management [SurveyMonkey launches new forms solution]() [SurveyMonkey] The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms. [Acoustic_10WaysWebinar300-x-250-px]() Marketing technology [The martech revolution: Making deeper customer connections in a digital world]() [The-martech-revolution-Deepening-customer-connections-in-a-digital-world] A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Research [This year's top consumer trends]() [global-digital-trends-1920x1080-1] Learn the latest consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. Email marketing [How to prepare for the GPT age in CRM and email]() [How-to-prepare-for-the-GPT-age-in-CRM-and-email] Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers Live today [[Today] Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech online (today!) to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Google to block Bard’s shared chats from showing in Google Search]() - [Facebook can be sued over biased ad algorithm claims, court rules]() - [Apple has 19 billion reasons not to build a Google Search rival]() - [Microsoft Advertising Network for retail launches in the US]() - [What is generative AI and how does it work?]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()