🎛️ A sales-side view of marketing, automation and AI

HubSpot’s August 2023 releases: The manager’s guide [View in browser]( | [Share]() Sep 19, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, is your alignment giving you pain? In B2B there is one pain point that never goes away: Aligning sales and marketing. It is always listed as a top challenge by execs on both sides. A lot of money has been spent on a lot of technology to fix this and, while it’s a lot better, the issue remains. It may be unfixable in any permanent way. Sales and marketing operate in constantly changing circumstances. The economy, technology, sector-specific developments and more all have an impact on them. The conditions are dynamic and fluid and so is the approach of the people responding to them. We thought it would be important to get a sales-side view of this. So, we asked [John Leonelli, head of sales, B2B Americas, at Babbel, for his take on working with marketing](), putting together a campaign and more. Constantine von Hoffman,Managing Editor [MNTN-Martech-Newsletter-Takeover-Sept-2023_300x250_Seasonality]() HubSpot [HubSpot’s August 2023 releases: The manager’s guide]() [hubspot-fade2-1920] The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more. Video marketing [Google launches AI tool for YouTube ad optimization]() [youtube] Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. B2B marketing [A sales-side view of marketing, automation and AI]() [5-strategies-B2B-marketing-and-sales-teams-can-bank-on-as-markets-tighten] The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Data webinar [The key to marketing success isn't another software tool]() [snowplow-3] The right data at the right time can make all the difference. Find out how to optimize your marketing strategies using real-time data in our upcoming webinar. [Sign me up!]() Google Analytics 4 (GA4) [Google apologizes for GA4 data migration confusion]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] The changes will impact anyone who did not manually opt out of automatically created GA4 properties. [Adobe-9-18-23-300x250-copy]() Content marketing [The three types of digital value that get customers to buy]() [content-marketing] These three value levels explain exactly what your B2B content needs to do to be memorable and drive action. Best practices [Marketer's guide to US privacy]() [privacy-policy-1920x1080-1] Discover everything you need to know about the enhanced privacy rights granted to US consumers in 2023 and how they will impact your marketing campaigns. B2B marketing [It’s time to prioritize customer experience in B2B]() [reading-content-b2b-SS_354097547-1920x1080-1] The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform. T-minus 1 week [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Microsoft Audience Ads announces new AI bid strategies and market expansion]() - [Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns]() - [Google Ads apologizes after automatic data migration causes confusion]() - [Website redesign SEO checklist: Retaining and improving SEO]() - [How to find ideal niche keywords]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()