🎛️ Why tight budgets mean maximizing content

Plus, generative AI’s copyright problem [View in browser]( | [Share]() Sep 18, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and what’s down the road for genAI? Michael Brenner writes about [maximizing your content marketing](). Can we get some genAI help with that? Right now and in the immediate future, yes you can (but keep an eye on it). Further down the road, though, I can see storms gathering. When Gates, Musk and Zuckerberg are in the same room with senators for [a private summit]() on AI regulations, things are moving fast. Of course, there are many safety and ethics issues they might have discussed. But how about copyright? GenAI is actually reliant on content creators (and their copyrighted work) in a much more fundamental way than content creators are reliant on genAI. The Lascaux cave painters didn’t rely on genAI to come up with images; but genAI needs work like theirs to be able to generate “cave painting”-style images. Something has got to give — and this is a topic we’ll be exploring more in the days and weeks to come. Kim Davis,Editorial Director [MNTN-Martech-Newsletter-Takeover-Sept-2023_300x250_Seasonality]() Content marketing [Why tight budgets mean maximizing content]() [content-marketing-funnel] Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Digital advertising [Adobe Experience Cloud on pace for record earnings]() [adobe-1920-x-1080_v3bvjo-1-600x338-1-550x310] These earnings results came before Adobe announced it was adding the Firefly image generator to its products. Email marketing [Stensul introduces dynamic content authoring for Salesforce and Marketo]() [dynamic-content] Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Data webinar [Unlock the full potential of your marketing data]() [snowplow-2] The best campaigns are built on the best data. Don’t miss our upcoming webinar to discover how real-time data can transform your marketing effectiveness. [Save my seat!]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. [Adobe-9-18-23-300x250-copy]() Email marketing [It’s time to say goodbye to your email open rate]() [Its-time-to-say-goodbye-to-your-email-open-rate] If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening. Email marketing [2023 State of Email Workflows Report]() [MPP-email-marketing-1] Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report! Content marketing [Open the gate and let your content roam free]() [people-reading-content-1920] Only 3% of visitors will fill out a form to get content. T-minus 1 week [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [See the agenda]() From Search Engine Land - [Google search antitrust trial updates: Everything you need to know (so far)]() - [Google launches new AI tool to improve YouTube ad optimization]() - [Microsoft calls deceased NBA player ‘useless’ in AI-written obituary]() - [The latest jobs in search marketing]() - [SEO, generative AI and LLMs: Managing client expectations]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()