🎛️ Consumers find little comfort and joy in holiday shopping

How to protect and leverage your single source of truth [View in browser]( | [Share]() Sep 14, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, what’s your angle on holiday shopping? As we move deeper into the holiday shopping season consumers aren’t happy. Inflation continues to eat away at their buying power and they are carrying $1.03 trillion in credit card debt, an all-time record sure to be broken as soon as the Fed releases third quarter statistics. There is some good news, of course. The recession that was around the corner for the last couple of years has officially been banished to a corner farther away. Also, the unemployment rate remains blessedly low and wages are slowly rising. Any marketer will tell you this calls for campaigns built around price and value. But, how do you stand out if that’s what everyone is doing? Gartner suggests risking the wrath of some part of the public by emphasizing inclusivity, environmentalism and social justice. Will it work? [Take a look at our story about it and decide for yourself](). Constantine von Hoffman,Managing Editor [AtData-Martech-Newsletter-3_300x250]() Digital asset management (DAM) [How to protect and leverage your single source of truth]() [DAM-metadata] The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. B2C marketing [Criteo puts retail media DSP into general release]() [Criteo] Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory. Marketing artificial intelligence (AI) [SAS embraces generative AI for marketing]() [SAS-office] SAS is the latest major vendor to beging rolling out genAI for marketing. It's emphasizing safe use too. Performance marketing [4 tips to prepare for Black Friday and Cyber Monday]() [Black-Friday-and-Cyber-Monday-1920_1080] Ace your holiday promotions with this step-by-step guide. Pillar-based marketing webinar [Pillar-based marketing is rewriting the SEO playbook]() [demandjump-4] Ever wondered if there’s a faster route to SEO success? Our next webinar reveals the power of pillar-based marketing, a game-changing strategy you can’t afford to miss. [Register here!]() B2C marketing [New Gartner report challenges conventional wisdom on holiday marketing]() [Holiday-shopping-diversity] Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. [300x250_View-Agenda-TF]() Customer experience [How Shake Shack measures experience and activates customer insights]() [Shake-Shack-drive-thru] The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Loyalty marketing [Strengthen customer loyalty with SMS marketing]() [woman_texting_phone_1920x1080] Learn why now is the right time to implement SMS marketing and get essential tips to build deeper loyalty through text. B2C marketing [What brands and retailers need to know about RMNs]() [Retail-media-network] Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. T-minus 2 weeks [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [See the agenda]() From Search Engine Land - [Why now is the right time to implement SMS marketing]() - [TW-BERT: End-to-end query term weighting and the future of Google Search]() - [Actionable. Digital. Free. Get your SMX Next sneak peek here.]() - [Overcoming the Google SGE challenge: Assessment and recovery strategies]() - [Google Ads enhanced conversions and first-party data]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()