🎛️ How to unlock more value from your event content

Plus, Google is rolling out Topics-based tracking for Chrome [View in browser]( | [Share]() Sep 11, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and in the event you run events… Some great advice from our new contributor Lisa Shaw. She’s a content strategy and event marketing maven, and she brings those two threads together by explaining how you can squeeze [maximum value out of your event content](). It’s something we’re thinking about all the time, but one thing we’ve been doing regularly is leveraging our MarTech speaker sessions by providing written summaries — useful for anyone who doesn’t have time to sit through a presentation or just prefers to ingest content by reading. Which reminds me, of course, that we’ll have a stack of more conference content to leverage with MarTech coming up later this month. It’s free: [Register here](). Kim Davis,Editorial Director [300x250_Register-Now-MTW]() Event marketing [How to unlock more value from your event content]() [How-to-unlock-more-value-from-your-event-content] Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations. Digital advertising [Google is rolling out Topics-based tracking for Chrome]() [Google-office] Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it. Marketing artificial intelligence (AI) [This week’s AI-powered martech releases]() [now-with-chatgpt2] HubSpot and Salesforce weren't the only companies with new AI implementations this week. Here's a roundup of the others. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Pillar-based marketing webinar [Reaching page one has never been faster]() [demandjump-1] Skyrocket your SEO rankings with pillar-based marketing. Join our upcoming webinar to discover a groundbreaking strategy that garnered 497 page-one rankings in just 7 weeks. [Save my seat!]() Digital advertising [Online close to edging out physical stores for holiday buying]() [black-friday-sign-stock] Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, [AtData-Martech-Newsletter-3_300x250]() Event marketing [Why we care about virtual events: The ultimate marketers’ guide]() [Virtual-event-1920-2] Everything you need to know about online and virtual events in our increasingly digital world. Performance marketing [Performance TV 101]() [CTV-Innovid] CTV has made the television advertising world vastly more accessible. And CTV offers the speedy setup and real-time results that advertisers expect from other digital channels like search and social media. Account-based marketing (ABM) [MarTech’s experts to follow: The lists so far]() [orange-option] Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening. T-minus 2 weeks [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [See the agenda]() From Search Engine Land - [Threads users can now search for posts]() - [The latest jobs in search marketing]() - [R.I.P. UA – Search Engine Land property has stopped processing data]() - [Influencer ad spend is now growing faster than traditional ad investment]() - [The case against Moz’s Domain Authority]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()