🎛️ Streaming's surge brings growing pains for consumers

Plus, the limitations of ‘real-time’ CDP use cases [View in browser]( | [Share]() Sep 07, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, TV audiences are responding positively to choice. With all the new options for TV viewing on streaming, [more consumers are watching than ever](). But growing popularity has been accompanied by strained negotiations that shut consumers out. This week, a stalemate between Charter Communications and Disney left nearly 15 million Spectrum cable subscribers without ESPN. They’re caught in the middle of the kerfuffle, because ESPN+ carries some but not all games that ESPN carries. The headaches aren’t limited to cable stalwarts. Last year, OTT service Sling TV lost ESPN for a weekend while the parties hammered out an agreement. Rising subscription prices and password sharing crackdowns are also buzz kills for cord-cutters. If streaming services want to continue their win streak, they can’t forget about consumers. Chris Wood,Editors [Adobe-300x250-martech]() Customer data platform (CDP) [The limitations of ‘real-time’ CDP use cases]() [The-limitations-of-‘real-time-CDP-use-cases] Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time. Connected TV and OTT [CTV viewing hours rise 21%]() [cross-channel-CTV] 73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore's State of Streaming report. HubSpot [HubSpot unveils AI additions and a revamped Sales Hub]() [HubSpots-July-releases-The-managers-guide] The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more. Data [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Privacy and personalization webinar [Don't let legal pitfalls derail your marketing]() [onetrust3] Are you tired of feeling like you’re walking a tightrope between privacy laws and personalized marketing? Our webinar will guide you through this maze with practical advice. [Sign me up!]() Digital advertising [Microsoft Advertising Editor expands audiences to all markets]() [Microsoft] The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. [OptimizelyGoogleOptimizePaidSponsorship_Ads_Display_300x250]() Connected TV and OTT [How CTV can deliver market research for B2B marketers]() [cross-channel-CTV] Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. Best practices [Marketer's guide to US privacy]() [privacy-policy-1920x1080-1] Discover everything you need to know about the enhanced privacy rights granted to US consumers in 2023 and how they will impact your marketing campaigns. Programmatic advertising [What every marketer needs to know about programmatic advertising]() [Shutterstock_1983439427] Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Senior-marketers unite [Learn from experts at Atlassian, Indeed, and more]() [teamwork-meeting-collaboration-ss-1920] Nearly 50 expert-led sessions, eye-opening keynotes, interactive Q&As, live AI demos, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the agenda]() From Search Engine Land - [This SEO strategy led to 497 page-one rankings in 7 weeks]() - [Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T]() - [Registration is open for SMX Next! Grab your free pass now.]() - [SEO topic clusters: How to create, measure and analyze]() - [Google Ads emails now include customer IDs]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()