🎛️ Only 20 days until The MarTech Conference!

3 ways to align marketers to business outcomes [View in browser]( | [Share]() Sep 06, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, have you registered yet? Get ready, it’s coming fast and not-so-furious. “What?” you ask. Why [The MarTech Conference](), of course. It’s September 26th and 27th — that’s less than three weeks away! We’ve got experts lined up to speak on everything from AI to GA4 to MOps. It’s virtual, so there’s no excuse to miss it. And it’s FREE, so that’s even more reason not to miss it. I’m especially looking forward to the Coffee Talks, where you get to talk to the experts. You folks are smart and ask great questions. See you there! Constantine von Hoffman,Managing Editor [OptimizelyGoogleOptimizePaidSponsorship_Ads_Display_300x250]() Agile marketing [3 ways to align marketers to business outcomes]() [3-ways-to-align-marketers-to-business-outcomes] Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Marketing artificial intelligence (AI) [A blueprint for the new automation mindset]() [robots-txt-automation1-ss-1920] Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire. Google Analytics 4 (GA4) [Universal Analytics still processing data two months after ‘sunset’]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Privacy and personalization webinar [Crack the code on personalized marketing]() [onetrust2] Personalization is more than a buzzword—it’s a necessity. Our upcoming webinar will show you how to create tailored campaigns without violating privacy regulations. [Save my seat!]() B2B marketing [More than 50% of B2B marketers report bigger budgets]() [B2B-marketing-Why-driving-demand-is-not-enough] 75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. [Adobe-300x250-martech]() Marketing artificial intelligence (AI) [How to accelerate your marketing career using generative AI now]() [Shutterstock_1214583283-1] Three essential applications of AI in marketing that will ease your work load and fast track your career. B2B marketing [The secret to engaging and effective B2B ads]() [happy-couple-watching-tv] What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often kinda boring–but it doesn’t have to be that way! Google Analytics 4 (GA4) [5 GA4 issues and why they’re a good thing]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement? Senior-marketers unite [Learn from experts at Atlassian, Indeed, and more]() [teamwork-meeting-collaboration-ss-1920] Nearly 50 expert-led sessions, eye-opening keynotes, interactive Q&As, live AI demos, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the agenda]() From Search Engine Land - [Google adds URL Contains targeting functionality to Performance Max]() - [Meta may remove ads on Facebook and Instagram for subscribers in Europe]() - [Microsoft Advertising Editor expands audiences to all markets]() - [How SEOs can deal with unwanted adult-intent traffic]() - [A guide to effective PPC projections]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()