🎛️ Can martech solve the Hollywood writers' and actors' strike?

The surprising truth about how to achieve your marketing goals [View in browser]( | [Share]() Sep 01, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and enjoy the long weekend if you’re stateside Is martech the answer to the festering strike by writers and actors against Hollywood studios? Probably not, but [Upwave CEO Chris Kelly makes a strong argument]() that better ad measurement would bring more brand dollars into the SVOD and AVOD ecosystems. As we all know, more money can solve a lot of negotiating problems. Also, we have a lot of AI-related news: There’s a [new AI marketing solution on Google Cloud]() and our weekly roundup of the latest AI-powered martech releases. Constantine von Hoffman,Managing Editor [Snowflake-300X250_09_14_Modern_Marketing_Data_Stack_23_04]() Connected TV and OTT [Is martech the solution to the Hollywood writers’ and actors’ strike?]() [Writers-strike] Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share. Marketing artificial intelligence (AI) [New genAI marketing solution rolled out on Google Cloud]() [Google-Cloud-Logo-1920] Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development. Marketing management [The surprising truth about how to achieve your marketing goals]() [The-surprising-truth-about-achieving-your-marketing-goals] Shift your perspective on marketing success. Learn how prioritizing your marketing team's development leads to sustainable growth. Email marketing [Dominate the inbox with your free 46-point email marketing checklist]() [Ignite-Visiblity-Blog_Thumb-150x84] Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. Marketing artificial intelligence (AI) [ChatGPT goes enterprise and other AI martech releases this week]() [now-with-chatgpt2] Here are the AI-powered martech products, platforms and features announced this week. [mtcfall23_300x250_agenda_b]() Digital transformation [The digital transformation of a traditional business publisher]() [Sitecore] Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Best practices [The complete guide to first party data]() [4-CDP-strategies-to-unlock-the-power-of-first-party-data] In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage. Marketing management [7 ways to get to know your audience better]() [ss-target-customer] Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Senior-marketers unite [Explore the MarTech agenda!]() [teamwork-meeting-collaboration-ss-1920] More than 45 expert-led sessions, eye-opening keynotes, interactive Q&As, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the agenda]() From Search Engine Land - [Google introduces new Limited Ads Serving policy]() - [7 Google Ads features to streamline your workflow]() - [Threads search is coming, but when?]() - [How to use ChatGPT to boost your PPC efforts]() - [How to build and maintain client trust in your agency]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()