🎛️ Mastering the art and science of creative analytics

Plus, MarTech’s GA4 experts to follow [View in browser]( | [Share]() Aug 30, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and Gartner is being disruptive again. And why not? The analyst firm has certainly been offering food for thought this year. [Back in the spring](), they called on brands to just give up on the 360 degree view of the customer: it’s not working, they said, or if it is working it’s too expensive. This week, they observed that a growing portion of that valuable martech stack [is underutilized](). In his weekly Chief Martec newsletter, Scott Brinker had some pointed questions about these findings: “How does one determine what percentage of their capabilities are being used? How does extent of usage or frequency of usage of a particular capability get factored into this? Is there any quantitative analysis being done here at all by respondents, or is it just gut feel?” But he admits that, if it is just a gut feel, it’s a disturbing one. Are you getting the most out of your martech stack? We may not have the final answer to that question, but we’ll be advancing a lot of ideas about it and a stack of actionable advice, at the [The MarTech Conference]() in September. Registration is free. Kim Davis,Editorial Director [Snowflake-300X250_09_14_Modern_Marketing_Data_Stack_23_04]() Marketing analytics [Mastering the art and science of creative analytics]() [Mastering-the-art-and-science-of-creative-analytics] In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Google Analytics 4 (GA4) [MarTech’s GA4 experts to follow]() [orange-option] If you're working with Google Analytics 4, you know it is both frustrating and useful. Here's our list of experts to follow for help with GA4. Video marketing [Gen Z teens are watching YouTube ads and recalling what they’ve seen]() [youtube] YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Performance marketing [Performance TV 101]() [CTV-Innovid] CTV has made the television advertising world vastly more accessible. And CTV offers the speedy setup and real-time results that advertisers expect from other digital channels like search and social media. Digital advertising [Which types of in-game advertising do users love (or hate)?]() [gaming-mobile-desktop-stock-1920] Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience. [mtcfall23_300x250_agenda_b]() Digital advertising [In-game advertising: A marketer’s guide]() [In-game-advertising-A-marketers-guide] With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. Performance marketing [How to get the best out of creative talent in a data-driven world]() [creative] Creative work begins where numbers end but must never lose touch with the data. Senior-marketers unite [Explore the MarTech agenda!]() [teamwork-meeting-collaboration-ss-1920] More than 45 expert-led sessions, eye-opening keynotes, interactive Q&As, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the agenda]() From Search Engine Land - [30 ways enterprise organizations can grow SEO with limited resources]() - [Google Ads fixing Discovery campaign technical issue]() - [85% of titles feature keywords in Positions 1-5 of Google]() - [Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns]() - [How to optimize your social media pages for search]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()