🎛️ Martech vendors need to engage year-round

Plus more on GA4 and a guide to marketing mix modeling [View in browser]( | [Share]() Aug 28, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, is it time to renew your SaaS subscriptions? An innocent and simple question. But [what a tempest blew up on LinkedIn]() when Angie Judge, CEO of cultural analytics platform Dexibit, complained about only hearing from a SaaS vendor once a year, just as renewal became due. She has a point. Cloud-based software has been a game-changer — and it allows vendors to understand how customers are using their services. That should form a basis for more in-depth and frequent conversations about value and success. Many, many people jumped on [the thread]() to agree with her (and some to disagree). What’s clear is that she hit on a sore spot. We’d love to hear any comments from our readership: kdavis@thirddoormedia.com. Kim Davis,Editorial Director [Snowflake-300X250_09_14_Modern_Marketing_Data_Stack_23_04]() Marketing attribution [Preparing for marketing mix modeling: What you need to know]() [Preparing-for-marketing-mix-modeling-What-you-need-to-know] Google Analytics 4 is of limited use for attribution modeling. That's where marketing mix modeling comes in. Google Analytics 4 (GA4) [How to use the UA 360 features available in GA4]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4. Marketing technology [Martech vendors need to engage year-round, not just at renewal time]() [ss-saas-software-as-a-service] Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Data [Let data be the biggest driver behind your advertising strategy]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Data [Report: Get better quality B2B marketing data]() [B2B-marketing-Why-driving-demand-is-not-enough] Get this report today to learn how to improve customer experience, business outcomes, and overall data quality. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. [mtcfall23_300x250_agenda_b]() Marketing attribution [Marketing mix modeling: A marketer’s guide]() [marketing-mix] With increased pressure to prove the value of marketing, it's time to revisit the MMM approach. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. Marketing attribution [Measuring the invisible: The truth about marketing attribution]() [unicorn] Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done. Senior-marketers unite [The MarTech agenda is live!]() [teamwork-meeting-collaboration-ss-1920] More than 45 expert-led sessions, eye-opening keynotes, interactive Q&As, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the agenda]() From Search Engine Land - [First look at Google Ads’ enhanced customer service for small businesses]() - [5 essential PPC skills every agency pro must have]() - [3 steps for effective PPC reporting and analysis]() - [Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler]() - [Google Search can now index CSV files]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()