🎛️ Retailers invest in GenAI and media networks

Plus, HubSpot’s July 2023 releases: The manager’s guide [View in browser]( | [Share]() Aug 21, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, please look up from your phone. Just kidding. I am sure you’re not one of those people who walks down busy streets — even crosses the street — with your mobile phone two inches from your nose. None of us would ever be like that, right? But you do see those people everywhere, living simultaneously in a physical and digital world. There’s a sense in which I’m living in what folks are starting to call “the phygital” when I’m sitting at my desk, like right now, working at a PC and occasionally looking out of the window. As Salesforce’s latest “Connected Shoppers Report” [explains](), the dividing line between online and in-store shopping is being rapidly eroded as shoppers measurably embrace a purchase journey that not only flickers between physical and digital but sometimes embraces the two — as when you do a price comparison or look at alternative products on your phone while you’re browsing a physical store. The message for marketers? You need to meet your customers where they are — and they might be in two or more places at once. Kim Davis,Editorial Director [zeta-live-2023-V3_300x250]() Customer experience [Retailers invest in GenAI and media networks]() [mobile-shopping-store-visit2-ss-1920_iwlb9e] Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Marketing automation [HubSpot’s July releases: A manager’s guide]() [HubSpots-July-releases-The-managers-guide] Changes to campaign budget reporting, conversation monitoring and email collaboration. Account-based marketing (ABM) buyer’s guide [How to decide if you’re ready for an ABM solution]() [ABM-2023-cover-1920] Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. Content webinars [Transform your content, transform your audience]() [iQuanti-2] Explore techniques and strategies to make your content a winning ticket. It’s time for content that truly speaks. Join our upcoming webinar to learn more! [Register here!]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. [Contentsquare-NYC-CX-Circle-Martech-300x250-1]() Ecommerce [Criteo to use image recognition to help connect online and offline channels]() [couple-reading-magazine] A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Loyalty marketing [Strengthen customer loyalty with SMS marketing]() [woman_texting_phone_1920x1080] Learn why now is the right time to implement SMS marketing and get essential tips to build deeper loyalty through text. Account-based marketing (ABM) [Account-based marketing strategy]() [ABM-1920] ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it. Senior-marketers unite [Discover cutting-edge martech for free]() [teamwork-meeting-collaboration-ss-1920] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [Preview the agenda]() From Search Engine Land - [IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns]() - [Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more]() - [The latest jobs in search marketing]() - [How to optimize for search intent: 19 practical tips]() - [Beyond search volume: Future-proofing keyword research for SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()