🎛️ Introducing MarTech's CDP experts to follow

Plus, 4 steps to better DAM search [View in browser]( | [Share]() Aug 16, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and where can you get reliable data? Have you ever checked your phone to see the weather, or seen it on a digital out-of-home screen, and were surprised to see a faulty report? The display says it’s raining when clearly it isn’t? As marketers, you’re more aware than most that the information is piped in from somewhere else automatically and that a good output depends on reliable data. Still, with so much unreliable information all around us, we often would like an expert to check in with. In that spirit, MarTech’s latest experts-to-follow list is live, [covering the dynamic field of CDPs](). Chris Wood,Editor [mir_map_300x250]() Customer data platform (CDP) [MarTech’s CDP experts to follow]() [orange-option] Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Digital asset management (DAM) [4 steps to faster DAM search: Creating a file naming convention]() [4-steps-to-faster-DAM-search-Creating-a-file-name-convention] Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Data [How Chime is activating data to communicate with customers]() [Chime-platform] The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. Customer insights webinar [Transform guesses into game-changing strategies!]() [DISQO-3] Tired of playing the guessing game? Learn how to use insights instead of instincts, discover Best Egg’s secret strategies, and set new standards for customer engagement. [Register here!]() Digital advertising [Relo Metrics boosts sponsorship measurement with VideoAmp viewership data]() [Professional-soccer-sponsorships] The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. [mtcfall23_300x250_agendapreview_c]() Data [Gartner: Give up on the complete view of the customer]() [Where-B2B-brands-win-and-lose-customer-retention] Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. B2B marketing [Report: B2B outlook on marketing data quality]() [B2B-marketing-Why-driving-demand-is-not-enough] Learn how to obtain better quality B2B marketing data and the most important types of data you need to collect for better business outcomes. Marketing artificial intelligence (AI) [Citi, Aflac and Verizon: Three different Pega journeys]() [Pega-2023-5-2] Three major clients reflect on their different journeys with Pega decisioning and customer service solutions. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [See what’s in store]() From Search Engine Land - [[This week] Actionable search marketing training & live Q&A at SMX]() - [You can now sign up for Google Demand Gen campaigns, which will replace Discovery ads]() - [Microsoft reverses decision to not show ads from unverified advertisers]() - [Google Search Generative Experience adds SGE while browsing]() - [X (Twitter) tells advertisers that promoted accounts are over]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()